My team has the rare privilege of looking after Coca-Cola’s world famous heritage and we're major contributors to Coca-Cola websites around the world.
One of my old bosses used to say that you get the trademark and you publish it a little brighter each day, making sure all the information that goes out about Coca-Cola is accurate and tells a great story.
Requests come in from all over the world every day. It could be an email from Brazil wanting an exhibit for a mini museum they’re building in Sao Paulo or from someone in London wanting more information about an early GB advert.
We work really closely with global brand managers. For instance, if they’re undergoing a packaging redesign, we’ll provide information on what’s already been done so they can see what worked in the past and what didn’t.
We’re constantly acquiring new materials for the archives too, so part of our job is scanning auction sites like Christie’s.
We have a huge room full of Coca-Cola artefacts. If you took the contents of the shelves and laid them end-to-end, they would stretch for 2.4 miles. There are flat files where we store all our oversized posters and an offsite storehouse where we keep all the vending machines and some of the vintage delivery trucks.
One of my favourite moments in this job was the opening of the World of Coca-Cola. It involved opening the secret formula exhibit. We kept it secret until the day it opened.
The Coca-Cola secret formula is our most valuable artefact. After that, it’s the Norman Rockwell paintings and the first-ever sketch of the Contour Bottle.
People always ask how many things we actually have - and there's really no way you can count. The best way to describe it is: we've tried to get a sample of all Coca-Cola advertising over the past 128 years. There are still lots of things missing but we're always trying to get more.