All Blog Posts

Health and Wellbeing: Our investments to-date

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We are committed to promoting moderation and choice and enabling people to limit their sugar and calorie intake. To do this we are focusing our efforts on reducing the sugar in our drinks and offering a range of lower and no sugar options, helping people to make informed choices about the beverage they choose by putting colour-coded labels on the front of all our packs and increasing our marketing investment in our low and no sugar drinks. You can

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For every drop of water we use at Coca-Cola, we give one back

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Greg Koch has been working with The Coca-Cola Company across environmental, technical and public affairs issues for more than 20 years. To celebrate World Water Week, he discusses how the company has managed to surpass its target of replenishing 100% of the water it uses – 5 years ahead of schedule. I’m incredibly proud and excited that we’ve reached this fantastic milestone of replenishing 100% of the water we use. We actually reached 115% in 2015,

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5 unusual treasures from the Coca-Cola archives

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Editor Matthew Hepburn digs out five of his favourite items from the Coca-Cola archives in Atlanta – home to world’s largest collection of Coke memorabilia and merchandise. Earlier this year I travelled across the pond for our annual #JourneyOn conference, where we spent several days discussing the future of this very website and digital media platform. While there, I also managed to sneak a peek of the Coca-Cola archives, one of the most sought-after

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I’d Like to Buy the World a Coke: The story behind the famous song

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<br> Hilltop commercial has always been one of my favourites. It was released 40 years ago in the summer of 1971 and was an instant hit in the US. Now, it’s remembered as one of Coca-Cola’s best-loved adverts and was ranked by ITV as one of the top 10 ads of all time. A few years ago, I interviewed Bill Backer, who worked on the Coca-Cola account at advertising agency McCann Erickson (now McCann), when the Hilltop

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Blogging live from the Arctic

Elisabeth Kruger has an extraordinary job. She is Arctic and Bering Sea program officer for the World Wildlife Fund. This means she spends her time face-to-face with some of the world’s most beautiful and endangered species. We had a chat about her conservation work. On the job! “Before joining WWF, I received a degree in Russian from Grinnell College in Iowa and then headed to Siberia, where I lived and worked near Lake Baikal. I became fascinated

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A treasure trove of nostalgia: the Coca-Cola archives

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My team has the rare privilege of looking after Coca-Cola’s world famous heritage and we're major contributors to Coca-Cola websites around the world. One of my old bosses used to say that you get the trademark and you publish it a little brighter each day, making sure all the information that goes out about Coca-Cola is accurate and tells a great story.  Requests come in from all over the world every day. It could be an email from Brazil wanting

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Going once, going twice: behind the bidding at a Coca-Cola memorabilia auction

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“Sold! To buyer 19…”  Those were the best words I heard earlier this month when I attended an auction of Coca-Cola memorabilia. I traveled to the Morphy Auction house in Pennsylvania, U.S., with Coca-Cola Archivist Ted Ryan for one particular item – a piece of original art featuring Edgar Bergen with Charlie McCarthy (see below). Ted and I walked the floor the morning of the auction, double-checking what we wanted to acquire for

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We’re listening to consumers and taking action to reduce sugar - a tax won’t help

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The UK Government’s plan to impose a tax on soft drinks containing sugar made headlines after it was announced in the Budget in March. People are curious about what Coca-Cola Great Britain thinks of the proposal; I get asked about it a lot - at work and also at home with friends and family. While we agree with the Government that obesity rates are too high and need to be reduced, we do not believe additional taxes are the solution. There is no reliable

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Joanne O’Riordan: Why community organisations should apply for funding from the Coca-Cola Thank You Fund

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Young people today live in a world where they are empowered to make a difference. With the advent of technology, every one of us has a voice and a platform on which to use it. What’s more, we are all more mobile than ever before. Flights are less expensive today than they were when your parents were young. That means that many Irish people born today will live abroad – at least for a while. Beyond the physical world, with the advent of technology,

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'I’d Like To Buy The World A Coke' (In 4k): Remastering A Classic Coca-Cola Ad

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In my nearly six years at The Coca-Cola Company, I’ve worked alongside some of the most intelligent and talented people in the ad world. Yes, I say the “ad” world, because even though we are the world’s premier drinks company, we are also one of the greatest advertisers. As group director of multimedia productions and agency operations, my team works closely with our broader integrated marketing communications (IMC) and brand teams

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