Coca‑Cola has had a long-standing commitment to responsible marketing.
Some highlights from our Responsible Marketing Policy
- We don't market any drinks to children under 12 because we believe parents should choose the drinks that are right for their families. We help parents make informed choices through better consumer information
- We will not place any of our brands' marketing in television, radio and print programming made specifically for children. This means that we will not buy advertising in programs with an audience profile higher than 35% 1 of children less than 12 years of age. We are sensitive to the fact that children may also be watching programs with their family, and we make every attempt to ensure that our advertising is appropriate for a general audience.
- We recognise the growing use of the Internet and mobile phones amongst children. While we believe the Internet can be a wonderful learning tool and mobile phones may be considered a necessity, The Coca-Cola Company will not buy advertising on Internet sites/mobile phones directly targeted to children. Where data is available, we will not place our marketing messages on Internet or mobile phone programs where more than 35% 1 of the audience is comprised of children.
- We will not associate ourselves with cinema films where the core audience is under 12
- We don’t have direct commercial agreements with primary schools
- The Coca-Cola Company is committed to monitoring and measuring our adherence to this Policy across all the markets we serve, and has established a Children's Review Process to help guide the Policy. Beginning in 2010, we will publish compliance findings within our corporate sustainability report.
Talking with our consumers
We'll also continue to have a dialogue with consumers and other stakeholders on responsible marketing, to ensure we keep delivering a wide variety of great quality drinks