Lights out for Earth Hour
Coca‑Cola have lent their support to a World Wildlife Fund initiative to tackle climate change
At 8:30pm on Saturday 27 March 2010, the giant Coca‑Cola sign at Piccadilly Circus in London went dark when it was switched off for an hour.
The famous Coca‑Cola landmark was turned off to rally support for an event called Earth Hour*. The initiative by World Wildlife Fund (WWF) asked one billion people across the world to switch off their lights for 60 minutes as a symbolic action against climate change.
At Coca‑Cola, we are working to grow our business, not our carbon emissions in our manufacturing operations. An important element of our global partnership with WWF is our effort to reduce absolute carbon dioxide emissions in developed countries by five per cent by 2015.
Coca‑Cola's support for Earth Hour is part of an ongoing commitment to working in an eco-conscious way. "Climate change is a real and significant threat, and businesses such as Coca‑Cola have an important role to play," said Jon Woods, president of Coca‑Cola Great Britain and Ireland.
Earth Hour is crucial in highlighting to world authorities just how much companies such as Coca‑Cola can make a difference, as well as emphasising the urgent need to deal with climate change.
"Earth Hour will send a clear signal to global leaders that millions of people around the world want them to take action to tackle climate change," commented Dax Lovegrove, head of business and industry at WWF-UK, in advance of the landmark event.
Where other iconic Coca‑Cola signs went dark for Earth Hour:
- Coca‑Cola world headquartes in Atlanta, USA
- King's Cross in Sydney, Australia
- Times Square in New York, USA
