Coca‑Cola and conserving water
A partnership between Coca‑Cola and WWF help the protection of natural resources
Water is vital to both WWF and The Coca‑Cola Company. Beverages are The Coca‑Cola Company's business, and water is the main ingredient in every product we make. Safe water also is vital to the sustainability of the communities we serve. WWF's mission is the conservation of nature and the protection of natural resources for people and wildlife. Protecting freshwater ecosystems is a top priority in WWF's work. Now, through a partnership announced on June 5, 2007, we are combining our international strengths and resources to support water conservation throughout the world.
Here is what we will do together:
- Measurably conserve seven key watersheds;
- Improve the efficiency of the Coca‑Cola system's water use;
- Support more efficient water use in the Company's agricultural supply chain, with an initial focus on sugarcane (beginning in 2007), expanding to oranges and corn (beginning in 2010);
- Decrease the Coca‑Cola system's carbon dioxide emissions and energy use; and
- Inspire a global movement by uniting industries, conservation organizations and others in the conservation and protection of freshwater resources around the world.
To find out more abou the Coca‑Cola WWF partnership click here (pdf)
