Does Coca‑Cola Ireland support any particular charities or community projects?
Coca-Cola Ireland is an active member of the community. Our drinks have always been popular with young people, especially teenagers, so we aim to return the compliment by making a positive difference to their lives. We support education programmes and encourage active lifestyles, in order to help teenagers achieve their personal best. For example as part of our commitment to educate young people we support the Cinemagic International Film and Television Festival for Young People. Cinemagic is an award –winning organisation that uses the magic of film and all forms of moving image to educate, entertain, motivate and inspire young people. Our annual Designated Driver campaign is all about reducing the number of alcohol-related road accidents over the Christmas holiday period and we also support environment based community projects such as National Spring Clean and Clean Coast.
In addition to community based projects we work with a number of different charities in our local area which can take the form of volunteering, fundraising, in-kind and financial support.
Also the Coca-Cola Foundation recently provided a philanthropic grant for ‘Sport for Life’. ‘Sport for Life’ is a strategic initiative of the University of Ulster School of Sports Studies. The ‘Sport for Life’ project will target 100 schools and 3,000 pupils in areas of greatest disadvantage from all around Ulster province with the aim of educating pupils on the health benefits associated with physical activity. The programme is run by Ulster Sports Outreach with no visible link to The Coca-Cola Company.