Sugar can be enjoyed as part of a balanced diet and healthy active lifestyle – but because sugar has calories, it’s important not to consume it in excess. People consume many different foods and drinks so when it comes to weight management, all calories count, whatever food or drink they come from, including those from our drinks. We provide clear and simple information about the number of calories and amount of sugar in our products on our labels, to help people manage their calorie intake and balance their diet.

When people say that they are “addicted” to sugar, they usually mean they enjoy sugar and would prefer not to go without it. But, enjoyment or preference is not the same thing as addiction. There is a lack of consistent evidence from scientific studies of actual human behaviour, that people can be addicted to sugar, in the same way that they can be addicted be to drugs and alcohol.