Coca‑Cola has been a supporter of the Olympic Movement since 1928, making us the longest-running, continuous sponsor of both the Summer and Winter Olympic Games. From 1992 until the present day, we have also supported the Olympic Torch Relay, helping to spread the excitement of the Olympic Games. We believe the Olympic Movement is a force for good, bringing people and countries together, and we are proud to use our name to raise the profile of the Olympic Games.