Coca-Cola product will be on shelf in Ireland from January 2015 bringing even more choice to consumers
Coca‑Cola Ireland today announced that Coca‑Cola Life, the newest addition to the Coca‑Cola Trademark, will be available in Ireland from the end of January 2015. Piloted in Argentina and Chile in 2013 and recently launched in Great Britain, this lower-calorie cola contains a third less sugar and a third fewer calories than regular cola 1.
Sweetened with a blend of sugar and naturally-sourced stevia leaf extract, a 330ml can of Coca‑Cola Life contains 89 calories and features striking green branding. Coca‑Cola Life is the latest innovation by Coca‑Cola to be launched in Ireland since the arrival of Coca‑Cola Zero in 2006. Diet Coke has been available in Ireland since 1983.
Coca‑Cola Life contains stevia leaf extract, the latest in sweetener innovation. Stevia leaf extract is naturally sourced from the stevia plant, which is native to South America. Coca‑Cola first introduced stevia to Ireland in 2012 when it re-launched Sprite with stevia – reducing the sugar in Sprite by one third.
Coca‑Cola Life is the most recent example in a series of initiatives by the Company to inspire happier, healthier lives. It delivers on the Company’s well-being commitments, both in Ireland and around the world, to provide consumers with increased choice of reduced, low and no-calorie beverage options and also to reduce the average calories per litre in its range of sparkling drinks by 5% by the end of 2014.
In addition to continuing to reduce the calories across its portfolio Coca‑Cola is also committed to encouraging more people to lead more active lives. Earlier this year Coca‑Cola Ireland made an investment in dublinbikes to enable the expansion of the scheme. The partnership with the Dublin City Council and JC Decaux will see the Coca‑Cola Zero ‘dublinbikes’ double the number of stations to 100 and treble the number of bikes available – up to 1500.
The commitment to Coca‑Cola Zero ‘dublinbikes’ builds on other measures the company is taking to encourage active lifestyles across the country. These include its support for the regional Coca‑Cola Zero bike schemes in Cork, Galway and Limerick and the granting of €500k through the Coca‑Cola Thank You Fund since 2011 to local voluntary and non-profit groups who are encouraging communities to be more active.
Jon Woods, General Manager, Coca‑Cola UK and Ireland, said: “We are pleased to add Coca‑Cola Life to the Coca‑Cola portfolio in Ireland. It complements our existing brands and is well-positioned to meet changing lifestyle trends, providing people with a great-tasting, lower-calorie cola sweetened from natural sources.
“With Coca‑Cola Life, we have innovated to provide consumers with a new option with fewer calories. At Coca‑Cola we are passionate about encouraging and enabling balanced and active lifestyles. Through our diverse product range and our support of the ‘dublinbikes’ and regional bike schemes as well as our Coca‑Cola Thank You Fund we will continue to take actions that help people balance their lifestyles.”
Coca‑Cola Life will be available in a 2L PET bottle, 1.75L PET bottle, 500ml PET bottle, 8 x 300ml can multipack, and 330ml can. All packs will be fully recyclable and the 330ml can will contain recycled materials2.
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For further information please contact:
Angie Kinane, Q4PR, 01-4751444/087-8126249
Suzanne Sullivan, Q4PR, 01-4751444/086-3797291
Notes to editors:
1. Reduction by one third of the calories than most full sugared colas on the island of Ireland, due to 37% sugar reduction, thanks to the presence of stevia extract.
2. The 330ml cans will be made from aluminium containing 46% recycled aluminium.