Coca-Cola Ireland today launched
This is the latest in a number of actions taken by
The new advertising campaign to support the launch of
Commenting on the launch of
“We’re also putting a significant marketing investment behind this launch and throughout the coming months we’ll actively be encouraging people to choose
The advertising creative is inspired by the feelings enjoying a
In addition to the new recipe and taste,
The launch of
- Reformulation – developing new, lower and no sugar recipes like
Coca-ColaLife and Coca‑Cola Zero Sugar. This work began more than 30 years ago with the launch of no sugar Diet Coke, since then Coca-Colahas reduced the sugar and calorie content of many of its brands, including Sprite where calories were reduced by 30% by sweetening with stevia. In May, a new recipe for Coca‑Cola Life, with 45 per cent less sugar than regular colas, launched in stores across Ireland. On average we’ve reduced calories per litre by 8% in our sparkling drinks.
- Promoting clear information – all of
Coca-ColaIreland’s bottles and cans display the voluntary colour-coded nutrition labels on the front providing consumers with more information.
- Marketing – under its new global One Brand strategy launched in January this year,
Coca-ColaIreland continues to invest more of its marketing budget in the lower and no sugar variants of Coca-Cola. Currently, over 40 per cent of Coca-Colasold in Ireland is lower or no sugar and the new marketing strategy is designed to increase this figure to more than 50 per cent by 2020.
For further information, please contact:
Suzanne Sullivan, 01-4751444/086-3797291
Cillian Murphy, 01-4751444/086-4107750
Notes to editors:
Coca-Cola Zero Sugar is available in a range of pack sizes including:
- 330ml can
- 330ml contour glass bottle
- 500ml bottle
- 1.25L bottle
- 1.75L bottle
- 6 x 330ml can multipack
- 8 x 330ml can multipack
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