BT2 is transformed into Diet Coke heaven to celebrate the 'Sparkling Together for 30 Years' collection by creative director, Marc Jacobs

BT2 on Grafton street was transformed into Diet Coke heaven last night as Dublin’s glitterati turned up in their droves to celebrate the 'Sparkling Together for 30 Years' collection designed by Marc Jacobs, the 2013 creative director of Diet Coke.

Fashion lovers got a first look at the new Marc by Marc Jacobs collection as it popped up in BT2 for one night only. Models worked the room dressed head to toe in the famous designer’s threads and guests got up close and personal with the exclusive Diet Coke by Marc Jacobs can and bottle collection.

The new Diet Coke ‘Hunk’ and star of the sexy new TV ad, Andrew Cooper, was in town to celebrate and guests including Lorna Weightman, Suzanne Jackson and Emily O’Donnell mingled with the star and sipped on fashion cocktails inspired by the past three decades, The Hunk, The 11:30 Break and The Sparkling Together.

The music on the night got everyone in the party mood as hits from the 80s, 90s and 00s pumped through the store and Diet Coke fans got snap happy in the Marc Jacobs inspired photobooth.

Look out for the Diet Coke by Marc Jacobs cans in all major retailers for a chance to win an exclusive Marc Jacobs designer pouch and celebrate 30 years of fashion’s number one fizz, Diet Coke.

For imagery and more fashionable events visit www.facebook.com/dietcoke


- ENDS -

For further information, please contact Thinkhouse: 01-4200070

James Kavanagh: james@thinkhouse.ie
Fiona Mullen: fiona@thinkhouse.ie

Notes to Editors:

Diet Coke’ is a registered trademark of The Coca‑Cola Company

The Coca‑Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca‑Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca‑Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com