• 35% of fathers say that their primary aspiration for their son or daughter is to create a life they enjoy and derive personal satisfaction from
  • 48% of fathers would be excited for a son or daughter to explore living in another country, while 50% would rather they remain in Ireland

Dublin, Ireland, June 18 -  Uncovering the views of fathers of young people, it was revealed that the primary hope that dads have for their children is that they will create a life they enjoy and derive personal satisfaction from. More than a third (35%) of fathers selected the aspiration ahead of the other options which included financial and career success.

Coca-Cola commissioned the research into Irish parents as part of the Coca-Cola Thank You Fund, which is awarding €100,000 to non-profits and community groups for projects that inspire and support young people.

Fathers tend to be less worried than mothers when it comes to their children’s employment prospects. Thirty percent of mothers are extremely concerned about what the future will hold for their child, verses just 14% of fathers.

Fathers overwhelmingly value the importance of continuing on to third level education, with 83% rating it as very or extremely important. Interestingly, 79% of fathers said education plays a more important role today than it did in the past.

Sixty-three percent of fathers and 64% of mothers polled say they worry about their son or daughter being led astray. Those who expressed worry are more likely to be referring to a young person in the 12-17 age bracket (73%) compared with parents of children aged 18-25 (54%).

Half of the fathers surveyed said their son or daughter is currently or has in the past been bullied, and 78% of them said that bullying has a negative impact on young people’s confidence.

Only 21% of fathers and 14% of mothers view technology as an enabler of happiness, with the rest saying it does not enable happiness or it has both positive and negative impacts.

This new research into parents follows other findings released last month which show that 54% of young people who have a role model identified that figure as one or more of their parents. This highlights that both parents are perceived as important role models in children’s lives and were chosen over other options including celebrities, public figures and friends.

Country Manager, Coca-Cola Ireland, Petre Sandru said: “My role model is my father. He was a top scientist who told me that what you do in life is not the most important thing but how you do it and that you are very good at it. We are delighted to share this research on Father’s Day – a time when we appreciate the fathers who have done so much to help us develop and achieve. Our fathers have our best interests at heart and it’s no surprise to see these hopes and dreams reflected in the findings.

“Similarly, with the launch of the Coca-Cola Thank You Fund, we are seeking projects from community groups across the country that can have a positive impact on the lives of young people, by inspiring and motivating them to achieve their potential. We look forward to seeing the new and exciting entries that come through this year.”

The Coca-Cola Thank You Fund 2017, which is accepting applications from non-profits and community groups for €100,000 in funding. Apply at www.coca-cola.ie/thankyou before July 14th with ideas for innovative projects that will inspire and support young people.

Notes to the Editor
This research was carried out among 250 parents in Ireland by I Reach Insights.