Coca‑Cola and the Olympic Games: fun facts

Our Olympic Games heritage stretches back to 1928 – these fun facts are about just some of the quirky and interesting things that have happened along the way!

1936: our future chairman competes at the Games
As a Harvard University undergraduate, J. Paul Austin competed in the Berlin 1936 Olympic Games for the USA’s Rowing Team. He went on to become president of The Coca‑Cola Company in 1962, eventually becoming chairman of the board in 1970.

1952: first glimpse of a helicopter
Our bottlers in Norway provided excited Oslo residents with their first look at a helicopter at the 1952 Olympic Winter Games.

1968: out of this world...
At the Mexico City 1968 Olympic Games, Coca‑Cola vendors wore special backpack dispensers. Their futuristic look led to spectators nicknaming them 'astronauts'!

1976: horsing around
As a gift to the host country, we purchased a horse and donated it to the Canadian Equestrian Team for the Montreal 1976 Olympic Games.

1980: the world meets Kobot!
We introduced the world to the first figure-skating robot. Kobot was the star of a fundraising tour for the United States Olympic Committee, which took place before the Lake Placid 1980 Olympic Winter Games.

1994: A familiar face
The Coca‑Cola Polar Bear featured in our advertising for the 1994 Lillehammer Olympic Games – and became one of the world’s most popular winter sports celebrities.

2004 and 2008: Around the world with the Olympic Flame
As Presenting Partner of the Olympic Torch Relay, we were involved in the first two relays to travel around the world: Athens 2004 and Beijing 2008.

Find out more...

  • We take a look back at landmark moments from Coca‑Cola's history with the Olympic Games.
  • Our Olympic Games and Olympic Torch Relay pages are filled with the latest news from our involvement in London 2012.
  • Download our infographic of fun Coca‑Cola facts, and find out about everything from space travel to our secret formula!

Send to a friend

Send this page to a friend
captcha image