On 28 February, the hugely popular YouTube channel ‘Unbox Therapy’ unboxed a special Coca-Cola cooler. The cooler was sent to the channel by a fan, for a fan. Here we unbox the story behind this special delivery.
Unbox Therapy is a YouTube channel headed by Lewis Hilsenteger that features cool gadgets, great unboxings and a wide-range of products. But, seeing as the channel has nearly 7.5 million subscribers and 1.2 billion views… you probably already knew that.
In the channel’s recent video ‘A Mysterious Coca-Cola Surprise…’, Lewis unboxed a special house-warming gift from Coca-Cola. Here’s how the box made its way to him.
How a Fan Noticed a Fan
Recently, Lewis moved office and that became the perfect opportunity for Andreea to send him a suitably cool housewarming gift.
What Was in the Box?
“I thought about sending him a cooler back in September, but we only decided on the shape and style last month, to make sure we had something that would fit into his new space.”
1 Week of Planning, 6 Weeks of Waiting
After the idea got the internal go ahead, she only had 1 week to finalise the plans on what to deliver and get everything arranged. This meant choosing the perfect cooler, getting the bottles designed and getting them boxed up for delivery.
With Andreea based in London, Lewis in Toronto and the parcel crossing the Atlantic with a stopover in New York, the delivery became a little challenging.
The box was sent from New York to Toronto but was stuck for 6 weeks at the border where it appears customs wanted to do some unboxing of their own. Thankfully, a project manager working with Andreea was on holiday in Toronto and was able to pick it up and make sure it got sent over to Unbox Therapy safe and sound.
The Reaction Made it All Worth While
Lewis put a photo on his social channels on 25 February, with the cooler in clear view. Andreea finally knew that the gift had found its way, and on 28 February, she finally got to watch the unboxing.
“I couldn’t sleep! It was so exciting. It’s a channel I watch, and I personally picked out the objects. His reaction was so genuine; it was the best, honestly. It’s a little thing but you feel such a sense of accomplishment.”
The cooler was the perfect way for one fan to say thanks to another and unboxing it brought joy to both.
If you haven’t already, check out Unbox Therapy’s video:
- Meet the 2016 Coca-Cola Thank You Fund winners
- How the Coca-Cola Thank You Fund is helping make a big impact with young people in County Donegal
- No sugar option: New and improved Coca-Cola Zero Sugar launches in Ireland
- Arsène Wenger: French football manager becomes ‘expert voice’ for Coca-Cola’s UEFA EURO 2016 campaign
- From One Fan to Another: The Story Behind Unbox Therapy's Coca-Cola Cooler