Africa is a real bright spot in the global economy. In 2013, the continent boasted five of the world’s 10 fastest growing economies. This growth rate is only set to accelerate between now and 2030, and consumer spending is also expected to boom.

It is no surprise that Africa is a vital part of our business and has been for more than 85 years, and we’re still committed to building our business there, ramping up our investment in Africa by $5 billion over the course of this decade to an expected total of $17 billion by 2020.

An important aspect of that commitment is supporting local communities. From getting more people the life-saving medicines they need, to providing access to safe drinking water, empowering women and investing in sustainable agriculture, we’re constantly looking for ways to make a positive difference to the people who own and operate the 900,000 shops, restaurants and other outlets that sell Coca-Cola and 68 of our other brands on the continent. Here are a few ways we plan to make a difference:

Water

Every year, preventable waterborne illnesses claim the lives of millions of Africans and one third of Africa’s population doesn’t have access to safe drinking water. That’s why we’re expanding our Replenish Africa Initiative (RAIN) project we launched with The Coca‑Cola Africa Foundation in 2009. The project is backed by a six-year, $30 million commitment by The Coca-Cola Company and supported by more than 140 partners who bring development expertise and additional resources to the table.

RAIN’s initial aim was to provide access to safe water for two million people on the continent by 2015. We’re now expanding this through to 2020 to support safe water access and sanitation programmes across Africa which will work to:

• Improve sustainable access to safe water for six million Africans
• Economically empower up to 250,000 women and young people
• Promote health and hygiene in thousands of communities, schools and health centres
• Return up to 18.5 billion litres of water to nature and communities

Find out what RAIN has achieved to date.

Agriculture

We’ve signed a Letter of Intent to launch Source Africa, an agricultural initiative which will guarantee more consistent and sustainable sourcing of local ingredients for our products, in partnership with the New Alliance for Food Security and Nutrition and Grow Africa. We believe Source Africa will help grow our business while also creating economic value for our local suppliers and communities. A win-win for everyone involved.

As well as water and agriculture, our additional $5 billion investment will fund new manufacturing lines, cooling and distribution equipment; create jobs and opportunities across Coca‑Cola’s African supply chain; support initiatives that empower female entrepreneurs and promote wellbeing in communities.