If we asked you to recall what the Coca-Cola logo looks like, you’d probably get it right. But it didn’t always look like this. In fact, there have been a number of different versions over the last century.

1887-1890s – Inserting the trademark

The trademark is added to the tail of the first ‘C’.

1890-1891 – Extra swirls

For one year only, our logo gets a dramatic, swirly makeover.

1941-1960s – Tail tweak

The words ‘Trademark Registered’ move out of the tail of the ‘C’. The trademark is noted below the logo, instead of inside it.

1958-1960s – A fishy shape

This is the age of the Arciform or ‘fishtail’ logo.

1969 – That white wave

The Arden Square logo is unveiled. In a red box, the Coca-Cola script is underlined with a white ‘wave’, or ‘Dynamic Ribbon Device’. This is still used today.

2003 – Keeping it real

As part of the ‘Coca-Cola... Real’ campaign, the white wave is enhanced with a shock of yellow and some bubbles.

2007 – A classic design

A simple, bold approach with a single white ribbon.

2011 – 125 years of happiness

Coca-Cola's 125th birthday logo sees bubbles bursting from the contour bottle – a celebration of past, present and future.

2013-2014 – Your name, that classic font

The Share a Coke campaign swaps our logo with your first name.