Following a successful launch in Great Britain, new and improved Coca-Cola Zero Sugar is now available in Ireland, replacing Coca-Cola Zero. The drink looks and tastes even more like Coca-Cola Classic, but without sugar.
This month we launched Coca-Cola Zero Sugar, a new and improved sugar free cola. The recipe brings Coca-Cola Zero Sugar closer to the taste of original Coca-Cola Classic, but without sugar, and is supported by a strong marketing campaign.
It’s the latest in a number of actions we’ve taken to help people reduce their sugar consumption, and marks the next step in our strategy from offering, to shaping, choice. This includes actively encouraging more people, including Coca-Cola Classic drinkers, to choose a no sugar option. The move comes as we invest £30 million in reformulation and new product development.
“Our consumers love the taste of Coca-Cola Classic and we are excited to unveil the new Coca-Cola Zero Sugar that gets even closer to that classic taste without sugar,” said Aoife Nagle, Marketing Manager for Coca-Cola Ireland.
“Coca-Cola knows that a growing number of people want to reduce their sugar intake but have been reluctant to try a no sugar option because they don’t think the taste is as good as the original. That is why we have spent many years developing this new recipe for Coca-Cola Zero Sugar that now sits alongside the range of great tasting no sugar drinks that we offer.”
“We’re also putting a significant marketing investment behind this launch and throughout the coming months we’ll actively be encouraging people to choose Coca-Cola Zero Sugar.”
In addition to the new recipe and taste, Coca-Cola Zero Sugar will have a new look in line with our one brand marketing strategy. The new design incorporates the Coca-Cola red disc which has become a signature element of the brand, synonymous with great taste, and will run across the entire range.
The launch of Coca-Cola Zero Sugar is the latest action we’ve taken to promote moderation and choice and help people reduce their sugar and calorie intake. Other actions we’ve taken include:
· Reformulation – developing new, lower and no sugar recipes like Coca-Cola Life and Coca‑Cola Zero Sugar. This work began more than 30 years ago with the launch of no sugar Diet Coke, since then Coca-Cola has reduced the sugar and calorie content of many of its brands, including Sprite where calories were reduced by 30% by sweetening with stevia. In May, a new recipe for Coca‑Cola Life, with 45 per cent less sugar than regular colas, launched in stores across Ireland. On average we’ve reduced calories per litre by 8% in our sparkling drinks.
· Promoting clear information – all of Coca-Cola Ireland’s bottles and cans display the voluntary colour-coded nutrition labels on the front providing consumers with more information.
· Marketing – under its new global One Brand strategy launched in January this year, Coca-Cola Ireland continues to invest more of its marketing budget in the lower and no sugar variants of Coca-Cola. Currently, over 40 per cent of Coca-Cola sold in Ireland is lower or no sugar and the new marketing strategy is designed to increase this figure to more than 50 per cent by 2020.
Find out more about how we’re taking action on sugar.