Vogue Williams has certainly endured a roller-coaster 2015, and that’s without including driving the world’s first Christmas jumper car for Designated Driver, Coca-Cola’s campaign to encourage responsible driving and road safety, but there’s no doubt that the year was an ongoing triumph of professional milestones.

After all, as well as her immensely popular blog mynameisvogue.com, regular contributions to Hello magazine’s website, her Sunday World column AND her radio slot (phew!) she’s also really made her mark in the world of television.

In the spring, she was a contestant – and eventual winner – on the ratings’ hit Bear Grylls: Mission Survive, which regularly attracted in excess of 5million viewers for ITV.

More recently, her three-part RTE show Wild Girls has also hit the small screen. Indeed, the Dubliner is already discussing a second series with the national broadcaster for 2016.


However, where matters of the heart are concerned, the recently-turned 30-year-old has had rather a rougher time of it.

To the shock of her fans, she and musician husband of three years Brian McFadden announced their separation in July.

In the aftermath, however, the duo have at least remained remarkably close: in fact, he still plans on joining her and her family for a slap-up festive feast this year.

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“Brian will spend Christmas with me and my family in Dublin,” Ms Williams explains in an exclusive sit-down with Coca-Cola.

 “This time of year is all about being with with your loved-ones anyway – I like to eat, drink and be merry surrounded by the people that matter.”

She continues: “On the day itself, I’m an all-the-trimmings kinda gal; I’m one of those people who genuinely loves Brussels sprouts. 

“And then there’s tucking into sambos made with the leftovers on Stephen’s Day – all washed down with a Coke Zero. That’s perfection!”

As well as Brian – and with her uncle John this year nominated to host the Williams-family festive soiree  – around her Christmas table will be her older brother and pregnant sister-in-law (she’s due in January), along with her younger, California-based brother.

And considering Howth-native Vogue ordinarily spends much of her time commuting between the Fair City and London, she certainly has a packed social schedule ahead of her.

“You need to see everyone,” she admits. “And it goes without saying that you can’t drink and drive. You’re not only putting your own life and risk – but you’re really endangering others too.”

With that sentiment in mind, Vogue has really gotten behind Coca-Cola’s Designated Driver campaign, which gives away free soft drinks at participating outlets to teetotal drivers who opt to take friends and family home from a night out.

“It’s a great idea,” she says of the initiative, which is now in its 11th year and celebrates the introduction of a larger glass bottle this year – the perfect size for the Designated Driver.

“Taxis and the weather can be a nightmare in December too; you still want to go to the pub and have the craic, but taking the odd evening off, and taking the car and your mates with you means you’re not going to be wrecked the next morning.”

Reflective, Ms Williams then concludes with a smile: “And sure these days, I can’t drink alcohol two nights in a row anyway... I did just mark that milestone birthday, after all.”

Designated drivers can claim their free drinks by logging on to DesignatedDriver.ie and downloading a voucher, or enquiring in participating pubs and restaurants. A full list of participating outlets across Ireland and Northern Ireland are available on the site. Offer available until December 31st, 2015.