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Rio 2016: the who, what and where of the Olympic Games

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With just a few days to go before the start of the Rio 2016 Olympic Games, athletes and fans around the world are preparing for weeks of thrilling action, world records and personal triumphs in scenic Brazil. Here’s a roundup of the people, places and events you need to know to prepare for every leap, lap and lunge when the action kicks off on the 5th August… The Location When Rio de Janeiro was announced as the host city in 2009, Brazil became

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5 unusual treasures from the Coca-Cola archives

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Editor Matthew Hepburn digs out five of his favourite items from the Coca-Cola archives in Atlanta – home to world’s largest collection of Coke memorabilia and merchandise. Earlier this year I travelled across the pond for our annual #JourneyOn conference, where we spent several days discussing the future of this very website and digital media platform. While there, I also managed to sneak a peek of the Coca-Cola archives, one of the most sought-after

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I’d Like to Buy the World a Coke: The story behind the famous song

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<br> Hilltop commercial has always been one of my favourites. It was released 40 years ago in the summer of 1971 and was an instant hit in the US. Now, it’s remembered as one of Coca-Cola’s best-loved adverts and was ranked by ITV as one of the top 10 ads of all time. A few years ago, I interviewed Bill Backer, who worked on the Coca-Cola account at advertising agency McCann Erickson (now McCann), when the Hilltop

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A treasure trove of nostalgia: the Coca-Cola archives

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My team has the rare privilege of looking after Coca-Cola’s world famous heritage and we're major contributors to Coca-Cola websites around the world. One of my old bosses used to say that you get the trademark and you publish it a little brighter each day, making sure all the information that goes out about Coca-Cola is accurate and tells a great story.  Requests come in from all over the world every day. It could be an email from Brazil wanting

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Going once, going twice: behind the bidding at a Coca-Cola memorabilia auction

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“Sold! To buyer 19…”  Those were the best words I heard earlier this month when I attended an auction of Coca-Cola memorabilia. I traveled to the Morphy Auction house in Pennsylvania, U.S., with Coca-Cola Archivist Ted Ryan for one particular item – a piece of original art featuring Edgar Bergen with Charlie McCarthy (see below). Ted and I walked the floor the morning of the auction, double-checking what we wanted to acquire for

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We’re listening to consumers and taking action to reduce sugar - a tax won’t help

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The UK Government’s plan to impose a tax on soft drinks containing sugar made headlines after it was announced in the Budget in March. People are curious about what Coca-Cola Great Britain thinks of the proposal; I get asked about it a lot - at work and also at home with friends and family. While we agree with the Government that obesity rates are too high and need to be reduced, we do not believe additional taxes are the solution. There is no reliable

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'I’d Like To Buy The World A Coke' (In 4k): Remastering A Classic Coca-Cola Ad

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In my nearly six years at The Coca-Cola Company, I’ve worked alongside some of the most intelligent and talented people in the ad world. Yes, I say the “ad” world, because even though we are the world’s premier drinks company, we are also one of the greatest advertisers. As group director of multimedia productions and agency operations, my team works closely with our broader integrated marketing communications (IMC) and brand teams

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Primary Colour: Why Sprite Has Sported Green Since 1961

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One thing's for sure this St. Patrick’s Day, Sprite will be wearing green. The popular lemon-lime soft drink has been doing so for more than 50 years.  Similar to the connections Coca-Cola and Fanta have to red and orange, respectively, Sprite has “owned” green since its 1961 debut. Green has served as Sprite’s primary colour in its advertising, packaging, merchandising and more.   Green is classic and

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Every Picture Tells a (Coca-Cola) Story: Behind the Lens of the ‘Taste the Feeling’ Photography

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"This is one place I find my inspiration,” James Sommerville says as he thumbs through vintage print ads in the Coca-Cola archives, pausing to backlight an original, 1980s-era negative atop a lightbox. In the illuminated image, a couple embraces, sharing both a moment and a Coca-Cola. “There’s a story here,” Coke’s VP of Global Design says. “This is a classic moment of two young people coming together, and that moment is even

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