1 Apr 2016
Stevia is a sturdy green plant whose leaves contain a unique source of natural sweetness.
It’s grown all over the world, and is fast becoming one of the most popular crops on the market as more food and drink manufacturers look to use stevia plant extract as a zero-calorie sweetener to reduce the amount of sugar in their products. We currently use it in some of our drinks like Sprite, Coca-Cola Life and glaceau vitaminwater.
Not only is stevia changing
Get to the root of the stevia plant extract, and how it's used to sweeten some of Coca-Cola's drinks.
Download this stevia infographic (PDF).
Editor’s Note: Earlier today, Coca-Cola introduced “Taste the Feeling”, our first new global marketing campaign in seven years. We invited Ted Ryan, director of Heritage Communications at The Coca-Cola Company, to reflect on the taglines and creative campaigns that have delighted consumers for more than a century.
Advertising slogans are a part of everyday life for consumers around the world, and Coca-Cola has produced some great ones throughout
19 Jan 2016
PARIS, Jan. 19, 2016 – Drinking a Coca-Cola, any Coca-Cola, makes the moment special.
Today at an event in Paris, the Company’s Chief Marketing Officer, Marcos de Quinto, revealed a new ‘One Brand’ global marketing strategy that, for the first time ever, unites Coca-Cola, Coca-Cola Light / Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign, “Taste the
The instantly hummable soundtrack to Coke’s new global marketing campaign will make its way into the heads – and onto the playlists – of music fans around the world starting this week.
“Taste the Feeling” features the studio wizardry of Swedish DJ, artist and producer Avicii with the addition of the soulful voice of Conrad Sewell, the London-born, Australia-raised newcomer featured in Kygo’s breakout 2015 single “Firestone.” A first acoustic version
At the start of last year, Coca-Cola Ireland and other countries across Western Europe made a significant shift in their marketing strategy, as they announced that for the first time ever all four colas would be marketed under one brand. Building on its success, Coca-Cola has announced it will be rolling out the strategy globally and has launched a new creative campaign and tagline, “Taste the Feeling” as part of this approach.
Chief Marketing Officer
Journalists from around the world got a first look at Coke’s new “one brand” marketing strategy and accompanying global ad campaign today at a media event in Paris.
New creative will for the first time unite Coca-Cola, Coca-Cola light / Diet Coke, Coca-Cola Zero and Coca-Cola Life under a single tagline – “Taste the Feeling” – and extend the equity of original Coca-Cola across the trademark.
“Think of this as a new business approach and
“Can you connect the dots?”
That’s the question Coca-Cola Denmark and Copenhagen-based agency, Essencius, posed on social media in early-December to tease the launch of Coca-Cola Life.
The question referred to a spherical image comprised of various-sized green and brown bubbles. A cursive pattern of dots embedded in the image links to spell “Life”, but only people who are colour blind can read it.
“As far as we know, this is the
We are committed to providing a wide range of drinks for every lifestyle and occasion. By expanding our cola range to include Coca‑Cola Life, we are providing an option that contains a third fewer calories than full sugared colas1. Before we decided to bring Coca‑Cola Life to the UK, it was really well received in Argentina and Chile.
1 Reduction by one third of the calories than full sugar colas on the island of Ireland, due to 37%
Coca‑Cola Life contains 6.7g of sugar per 100ml – so that's 22.1g in a 330ml can.