6 Oct 2016
Coca-Cola Ireland today launched Coca-Cola Zero Sugar, the new and improved sugar free Coca-Cola. The new recipe brings Coca Cola Zero Sugar closer to the taste of original Coca-Cola Classic, but without sugar. The launch is being supported by a strong marketing campaign.
This is the latest in a number of actions taken by Coca-Cola Ireland to help people reduce their sugar consumption. It marks the next step in the Company’s strategy from offering,
Just because an item’s made from rubbish, it doesn’t mean it needs to look like rubbish. That’s the ethos behind eco artist and designer Sarah Turner’s exquisite work, which includes handmade flowers, vases, lights and other unique sculptures transformed from recycled Coca-Cola bottles and cans – some of which you can make at home!
A design graduate from Nottingham Trent University with her own online shop, Sarah benefits from being one of our 5by20
The UK Government’s plan to impose a tax on soft drinks containing sugar made headlines after it was announced in the Budget in March. People are curious about what Coca-Cola Great Britain thinks of the proposal; I get asked about it a lot - at work and also at home with friends and family.
While we agree with the Government that obesity rates are too high and need to be reduced, we do not believe additional taxes are the solution. There is no reliable
We have a long history of supporting some of the world’s biggest football tournaments and this summer’s UEFA EURO 2016TM in France is no exception. To kick-off our sponsorship, we’re giving fans the chance to win one of up to 250,000 Official Replica UEFA EURO 2016 Match Balls by picking up promotional packs of Coca-Cola, Coca-Cola Zero and Diet Coke.
How to enter the promotion
1. Pick up a promotional pack of Coca-Cola, Coca-Cola
16 Feb 2016
Tuesday, 16 February 2016 - Statistics compiled today show that the surge in cycling is set to continue, with four new Coca-Cola Zero Bikes schemes successfully established by the National Transport Authority in Cork, Galway and Limerick by 2015 and by Belfast City Council in 2015. The new city schemes follow in the footsteps of the well-established Dublin scheme, developed by Dublin City Council as part of a broader civic amenity scheme with JCDecaux
Editor’s Note: Earlier today, Coca-Cola introduced “Taste the Feeling”, our first new global marketing campaign in seven years. We invited Ted Ryan, director of Heritage Communications at The Coca-Cola Company, to reflect on the taglines and creative campaigns that have delighted consumers for more than a century.
Advertising slogans are a part of everyday life for consumers around the world, and Coca-Cola has produced some great ones throughout
19 Jan 2016
PARIS, Jan. 19, 2016 – Drinking a Coca-Cola, any Coca-Cola, makes the moment special.
Today at an event in Paris, the Company’s Chief Marketing Officer, Marcos de Quinto, revealed a new ‘One Brand’ global marketing strategy that, for the first time ever, unites Coca-Cola, Coca-Cola Light / Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign, “Taste the
The instantly hummable soundtrack to Coke’s new global marketing campaign will make its way into the heads – and onto the playlists – of music fans around the world starting this week.
“Taste the Feeling” features the studio wizardry of Swedish DJ, artist and producer Avicii with the addition of the soulful voice of Conrad Sewell, the London-born, Australia-raised newcomer featured in Kygo’s breakout 2015 single “Firestone.” A first acoustic version
At the start of last year, Coca-Cola Ireland and other countries across Western Europe made a significant shift in their marketing strategy, as they announced that for the first time ever all four colas would be marketed under one brand. Building on its success, Coca-Cola has announced it will be rolling out the strategy globally and has launched a new creative campaign and tagline, “Taste the Feeling” as part of this approach.
Chief Marketing Officer
Journalists from around the world got a first look at Coke’s new “one brand” marketing strategy and accompanying global ad campaign today at a media event in Paris.
New creative will for the first time unite Coca-Cola, Coca-Cola light / Diet Coke, Coca-Cola Zero and Coca-Cola Life under a single tagline – “Taste the Feeling” – and extend the equity of original Coca-Cola across the trademark.
“Think of this as a new business approach and