Coke

‘I’d Like to Buy the World a Coke’ TV advert

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If you’re old enough to remember our famous ‘Hilltop’ advert from 1971, then be prepared to learn some fascinating facts. If you’re a newcomer, give our catchy jingle a listen and discover how it spawned one of our most famous slogans. The idea came from Bill Backer, a creative director at McCann-Erickson advertising agency. He was inspired when he saw passengers in an airport cafe laughing together over bottles of Coca-Cola after their flights

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Our story 1941-1959: the war and what followed

History of Coca-Cola 1941-1959: The war and what followed In 1941, America entered World War II and thousands of US citizens were sent overseas. To show support for the brave men and women, Coca-Cola President Robert Woodruff ordered that “every man in uniform gets a bottle of Coca-Cola for five cents, wherever he is and whatever it costs the company”. In 1943, General Dwight D Eisenhower sent an urgent cable to Coca-Cola requesting shipment of

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Our story 1982-1989: the debut of Diet Coke

History of Coca-Cola 1982-1989: The debut of Diet The 1980s was the era of leg warmers, headbands and the fitness craze – and a time of much change and innovation at The Coca-Cola Company. In 1981, Roberto C Goizueta became chairman of the board of directors and CEO, and set about a complete overhaul of the company with a strategy he called ‘intelligent risk taking’. Among his bold moves was organising the numerous US bottling operations into a

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Our story 1905-1918: Coke finds its identity

History of Coca-Cola 1905-1918: Coke finds its identity As Coca-Cola grew in popularity, copycats began to appear eager to capitalise on the success. Imitation may be the sincerest form of flattery, but The Coca-Cola Company was none too pleased and set about protecting the product and the brand. Advertising focused on the authenticity of Coca-Cola, urging consumers to ‘Demand the genuine’ and ‘Accept no substitute’. The company also wanted to

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Our story 1919-1940: Coke’s first Olympics

History of Coca-Cola 1919-1940: The Woodruff legacy and Coke’s first Olympics Arguably no person had more impact on The Coca-Cola Company than Robert Woodruff. In 1923, four years after his father Ernest purchased the company from Asa Candler, Robert became the company’s president. Candler had introduced the US to Coca-Cola, but the new company leader would spend more than 60 years introducing the drink to the world. Woodruff was a marketing genius

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Our Story: The Early Years

History of Coca-Cola 1893-1904: Business starts booming Asa Candler, a natural born salesman, transformed Coca-Cola from an invention into a business. Candler knew there were thirsty people out there, and he found brilliant and innovative ways to introduce them to this exciting new refreshment. He gave away coupons for complimentary first tastes of Coca-Cola and outfitted distributing pharmacists with clocks, urns, calendars and apothecary scales

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Our story 1886-1892: the beginning

History of Coca-Cola 1886-1892: The beginning It was 1886 and in New York Harbour, workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled. Like many people who change history, John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. One afternoon, he stirred up a fragrant, caramel-coloured liquid and, when it was done, he carried it a few doors down to Jacobs’

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