Contour Bottle

Primary Colour: Why Sprite Has Sported Green Since 1961

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One thing's for sure this St. Patrick’s Day, Sprite will be wearing green. The popular lemon-lime soft drink has been doing so for more than 50 years.  Similar to the connections Coca-Cola and Fanta have to red and orange, respectively, Sprite has “owned” green since its 1961 debut. Green has served as Sprite’s primary colour in its advertising, packaging, merchandising and more.   Green is classic and

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Every Picture Tells a (Coca-Cola) Story: Behind the Lens of the ‘Taste the Feeling’ Photography

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"This is one place I find my inspiration,” James Sommerville says as he thumbs through vintage print ads in the Coca-Cola archives, pausing to backlight an original, 1980s-era negative atop a lightbox. In the illuminated image, a couple embraces, sharing both a moment and a Coca-Cola. “There’s a story here,” Coke’s VP of Global Design says. “This is a classic moment of two young people coming together, and that moment is even

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The Enduring Design Legacy of the Coca-Cola Bottle

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I still remember, as a young boy on holiday, being rewarded with an icy Coca-Cola in a curved glass bottle. For me, the sense memory of that cold Coke in my hand is indelibly linked to long summer days, warm sunshine and the crazy, irrepressible joy of our family trips. A chilled bottle of Coca-Cola may evoke a different remembrance for each of us —perhaps the bright green of a baseball stadium on a crisp autumn afternoon, or gliding

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‘I Could Teach the History of the United States, Maybe The World, Through Coca-Cola Advertising’: An Interview with Coke’s Director of Heritage Communications Ted Ryan

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As one of The Coca-Cola Company’s most prized possessions turns 100 this month, we caught up with Ted Ryan, Director of Heritage Communications, while he was in London filming a documentary about the iconic Contour Bottle. Ted is a long-serving member of the company and regularly contributes to Coca-Cola Journey. He’s also involved with the Coca-Cola Collectors Club, and knows a thing or two about the company’s history, at home and overseas. What

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Who designed the distinctive Coca‑Cola bottle?

The Root Glass Company of Indiana created the famous Coca‑Cola contour bottle in 1915. It was designed to help Coca‑Cola stand out from other drinks at the time, and the design brief was to ensure that the bottle was recognisable even in the dark, or if it was broken. Some people think the shape was inspired by a woman's body. Whatever the inspiration for its shape, the Coca‑Cola bottle later received a rare distinction for packaging when,

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Upcycling your Coca-Cola bottles

We’ve pulled together some inspirational ideas for transforming your used Coca-Cola bottles into special keepsakes. We’d love to see how you recycle yours, so share your pics on the Coca-Cola Facebook page! 1. Hanging vases We love this idea from the Micasa website for hanging vases. They’re perfect for even the smallest of outdoor spaces. You could also turn a used glass Coke bottle into a regular vase. Simply pop a few flowers in – and voila! 2.

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Kiss the Past Hello: Coca-Cola Invites Designers to Recreate Art Starring Its Iconic Bottle

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“We wanted to celebrate our past, while simultaneously writing our future, through design,” explains James Sommerville, Coke’s vice president of global design. “The resulting posters are as unique and varied as their creators – each an expression of individuality linked together by the Coca-Cola bottle.” Many of the #MashupCoke pieces will be featured in a global campaign commemorating the 100th anniversary of the Coke bottle. Select

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Rita Ora opens the Coca-Cola Contour Bottle bar

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British singer-songwriter, Rita Ora, took a step back in time as she celebrated the 100th anniversary of the iconic Coca-Cola Contour Bottle by opening the Contour Centenary Bar in Soho, London. The musician and TV star fully embraced the glamorous style of the era in a sweeping red dress, and lipstick to match, as she posed for a few photos at the 1915 inspired bar. Guests were treated to historic Coca-Cola artwork, period

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