For the first time with our Designated Driver campaign, we've hit the road to capture the country’s favourite festive traditions with rugby star Tommy Bowe and comedian Andrew Stanley, in return for a chance to win a visit from Coca-Cola over the coming weeks along with a Christmas supply of Coca-Cola Zero Sugar for all the family. Here are just some of the nation's favourite festive traditions we discovered...
Download this infographic (JPEG).
Earlier this month we launched our 12th annual Designated Driver campaign with our bottler Coca-Cola HBC Ireland at the 40 foot in Dun Laoghaire, fronted by Ireland and Ulster rugby player Tommy Bowe and comedian Andrew Stanley.
Designated Driver is a long-standing Irish Christmas tradition that safeguards many others, offerring those who volunteer to do the driving over the festive period two free drinks from the Coca-Cola range. It's now live in
“I’ve been up and coming for about five years now,” laughs comedian Shane Todd, during an interview at the launch of Coca-Cola’s Designated Driver campaign, which offers free soft drinks to those who abstain from alcohol and do the driving over the festive period.
“So after an extended stint as ‘the one to watch,’ I’m hopeful that 2016 is the year I actually ‘establish myself’!” But whatever about past prophecies, certainly the immediate future is
Vogue Williams has certainly endured a roller-coaster 2015, and that’s without including driving the world’s first Christmas jumper car for Designated Driver, Coca-Cola’s campaign to encourage responsible driving and road safety, but there’s no doubt that the year was an ongoing triumph of professional milestones.
After all, as well as her immensely popular blog mynameisvogue.com, regular contributions to Hello magazine’s website, her Sunday World
The previous day in Dublin had been what is often technically referred to as a total wash-out: freezing cold, lashing rain and plenty of wind.
But when model and TV personality Vogue Williams, this year’s ambassador for Coca-Cola’s Designated Driver campaign, turned up to the launch event next to a striking vehicle – a snowball-adorned car clad in a Christmas jumper and festive Santa hat – the sun shone through the chilly winter air.
If you haven’t
Vogue Williams and comedian Shane Todd will be hitting the road this Christmas to raise awareness around Coca-Cola's Designated Driver campaign, which offers free soft drinks to drivers who volunteer to take friends and family home from a night out, while abstaining from alcohol for the evening.
In true festive spirit, they'll be driving around the streets in the world's first Christmas Jumper Car to encourage party-goers to take care getting home...
23 Nov 2015
Coca-Cola Hellenic Bottling Company (HBC) Ireland is encouraging responsible and safe driving practices this Christmas with the 11th annual ‘Designated Driver Campaign’. The 2015 campaign is set to be bigger and better with ambassador Vogue Williams and Northern Ireland comedian Shane Todd taking to the streets to encourage party-goers to take care getting home this Christmas...and have fun doing it!
This Christmas, Coca-Cola HBC is encouraging