We have a long history of supporting some of the world’s biggest football tournaments and this summer’s UEFA EURO 2016TM in France is no exception. To kick-off our sponsorship, we’re giving fans the chance to win one of up to 250,000 Official Replica UEFA EURO 2016 Match Balls by picking up promotional packs of Coca-Cola, Coca-Cola Zero and Diet Coke.
How to enter the promotion
1. Pick up a promotional pack of Coca-Cola, Coca-Cola
Artists find inspiration everywhere, and sometimes creativity comes from unexpected places. Kathleen Plate, Ashia and Julie Burke, and Kimberly Norkooli use Coca-Cola bottles, cans and bottle caps, respectively, repurposing the recyclable materials into beautiful jewellery.
Each piece carries some of the timeless Coca-Cola allure - whether triggering memories, appreciation for an iconic brand or simply a tribute to the wearer's
Editor’s Note: Earlier today, Coca-Cola introduced “Taste the Feeling”, our first new global marketing campaign in seven years. We invited Ted Ryan, director of Heritage Communications at The Coca-Cola Company, to reflect on the taglines and creative campaigns that have delighted consumers for more than a century.
Advertising slogans are a part of everyday life for consumers around the world, and Coca-Cola has produced some great ones throughout
19 Jan 2016
PARIS, Jan. 19, 2016 – Drinking a Coca-Cola, any Coca-Cola, makes the moment special.
Today at an event in Paris, the Company’s Chief Marketing Officer, Marcos de Quinto, revealed a new ‘One Brand’ global marketing strategy that, for the first time ever, unites Coca-Cola, Coca-Cola Light / Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign, “Taste the
The instantly hummable soundtrack to Coke’s new global marketing campaign will make its way into the heads – and onto the playlists – of music fans around the world starting this week.
“Taste the Feeling” features the studio wizardry of Swedish DJ, artist and producer Avicii with the addition of the soulful voice of Conrad Sewell, the London-born, Australia-raised newcomer featured in Kygo’s breakout 2015 single “Firestone.” A first acoustic version
At the start of last year, Coca-Cola Ireland and other countries across Western Europe made a significant shift in their marketing strategy, as they announced that for the first time ever all four colas would be marketed under one brand. Building on its success, Coca-Cola has announced it will be rolling out the strategy globally and has launched a new creative campaign and tagline, “Taste the Feeling” as part of this approach.
Chief Marketing Officer
Journalists from around the world got a first look at Coke’s new “one brand” marketing strategy and accompanying global ad campaign today at a media event in Paris.
New creative will for the first time unite Coca-Cola, Coca-Cola light / Diet Coke, Coca-Cola Zero and Coca-Cola Life under a single tagline – “Taste the Feeling” – and extend the equity of original Coca-Cola across the trademark.
“Think of this as a new business approach and
23 Nov 2015
Coca-Cola Hellenic Bottling Company (HBC) Ireland is encouraging responsible and safe driving practices this Christmas with the 11th annual ‘Designated Driver Campaign’. The 2015 campaign is set to be bigger and better with ambassador Vogue Williams and Northern Ireland comedian Shane Todd taking to the streets to encourage party-goers to take care getting home this Christmas...and have fun doing it!
This Christmas, Coca-Cola HBC is encouraging
1. It’s freezing cold...
... and you’re not complaining! This phenomenon only occurs for a very specific time between November 30 and January 3. Outside this period any temperatures below 11 Celsius are simply Arctic and therefore terrible. But during this brief interlude, Ice Age temperatures are welcomed, because they could lead to the Holy Grail: A White Christmas.
2. You say “Merry Christmas” as you leave a building
... without feeling silly.
Makes: 10 slices
Preparation time: 10 minutes
Cooking time: about 1¼ hours
300ml Diet Coke
225g dried pitted dates, roughly chopped
5ml (1 tsp) bicarbonate of soda
50g dried sour cherries
50g dried cranberries
60ml (4 tbsp) honey
250g self-raising flour
10ml (2 tsp) ground mixed spice
5ml (1 tsp) ground cinnamon
2 medium eggs, lightly beaten
75g pecans or walnuts, chopped
Grease and base line a 900g loaf tin