Music

‘Now she can play again’: Coca-Cola Thank You Fund gives €10,000 to music charity

By: |

The Drake Music Project helps young people with disabilities in accessing independent music-making workshops. We spoke with its NI CEO and tutor Michelle McCormack about the impact this funding will have on the work the charity does. Can you explain how your charity helps young people? The Drake Music Project exists to help musicians with various disabilities to compose and perform music. In order to do that we design, build and provide adapted musical

Read More

Share a Coke and a Song: Lyrics Feature On Packaging For Coca-Cola North America's Summer Campaign

By: |

In the U.S. our famous “Share a Coke” campaign will sing a different tune this summer when it swaps out first names for more than 70 genre-spanning song lyrics - from classic hits to recent chart-toppers - on bottles and cans of Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life. “Share a Coke and a Song”, which kicks off from mid-April, will also feature lyrics from iconic and soon-to-be-iconic Coca-Cola and Diet Coke ads

Read More

Avicii’s ‘Taste the Feeling’ to Soundtrack Coca-Cola UEFA EURO 2016 Campaign

By: |

“Nothing can stop me, when I taste the feeling…” The catchy lyrics from Coca-Cola’s “Taste the Feeling” track by Avicii featuring breakout artist Conrad Sewell has hit a new pitch. The football pitch, that is. “Taste the Feeling” was announced as the official music anthem of the Coca-Cola UEFA EURO 2016 campaign. The song, crafted by Swedish superstar producer Avicii with the soulful vocals of London-born, Australian raised singer

Read More

The Sounds of ‘Taste the Feeling’: Coke Partners With Avicii for Global Campaign Anthem Featuring Conrad Sewell

By: |

The instantly hummable soundtrack to Coke’s new global marketing campaign will make its way into the heads – and onto the playlists – of music fans around the world starting this week. “Taste the Feeling” features the studio wizardry of Swedish DJ, artist and producer Avicii with the addition of the soulful voice of Conrad Sewell, the London-born, Australia-raised newcomer featured in Kygo’s breakout 2015 single “Firestone.” A first acoustic version

Read More

Taste the Feeling: Coca-Cola’s ‘One Brand’ Marketing Strategy Goes Global With New Creative Campaign

By: |

At the start of last year, Coca-Cola Ireland and other countries across Western Europe made a significant shift in their marketing strategy, as they announced that for the first time ever all four colas would be marketed under one brand. Building on its success, Coca-Cola has announced it will be rolling out the strategy globally and has launched a new creative campaign and tagline, “Taste the Feeling” as part of this approach. Chief Marketing Officer

Read More

Get To Know Rapper HT From Coca-Cola's What Are You Waiting For Video

By: |

Haris Trnjanin, otherwise known as HT, is a Dutch rapper and the man behind Coca-Cola's 'What Are You Waiting For' song for the Choose Happiness campaign. At a young age Haris discovered his talent to rap and to incorporate his feelings and emotions into the music. Since then Haris Trnjanin has used his music as a tool to educate the youth within his profession as a social worker. From 2008 till 2012 he was the warm-up during the tour of Dutch

Read More

Lyrics To Coca-Cola's What Are You Waiting For Video

By: |

Read the lyrics by rapper HT featured in the 'What Are You Waiting For' video from Coca-Cola's Choose Happiness campaign.  Wait, and wait, and wait, and wait. Like happiness is someone's destiny or fate. But why wait for happiness to happen to you? When it's something we can just choose to do. Grab it tight and mold it with both hands.And discover how happiness and your hands are best of friends. Your hands can infect the entire world

Read More

The Beatles, Coca-Cola and the Casbah Coffee Club

By: |

I have to confess right from the start that I am a huge Beatles fan. My iPhone has an inordinate number of Beatles songs, and I have a Beatles shuffle playing as I write this. Now that my confession is over, here is my Beatles story. Several years ago I purchased a copy of The Beatles — The True Beginnings, by Roag Best with Pete and Rory Best. The book tells the history of the Casbah Coffee Club, the club where the Beatles got their start. I purchased

Read More

COCA-COLA ON SOCIAL

0
LIKES
822,244
FOLLOWERS
781,921
FOLLOWERS
8,644,336
VIEWS
24,947
PHOTOS
1,263,743
FOLLOWERS
417
ITEMS