There’s nothing like a stadium full of supporters and a national team of record-breaking athletes to inspire a generation to get involved in sport. It’s just one of the reasons why we’ve been the longest continuous supporter of the Olympic Games movement. Here are some of our highlights:
Amsterdam 1928: the beginning
We had our first slice of Olympic Games action at Amsterdam 1928 when a freight ship arrived in the Dutch capital delivering the US
Since 1928. We’re the longest-running, continuous sponsor of both the Summer and Winter Olympic Games. We believe the Olympic Movement is a force for good, bringing people and countries together, and we’re proud to use our name to raise its profile and support the world's most watched and revered international sporting event.
Did you know? Since 1992, we’ve also supported the Olympic Torch Relay, which provides a unique opportunity to share
If we asked you to recall what the Coca-Cola logo looks like, you’d probably get it right. But it didn’t always look like this. In fact, there have been a number of different versions over the last century.
1887-1890s – Inserting the trademark
The trademark is added to the tail of the first ‘C’.
1890-1891 – Extra swirls
For one year only, our logo gets a dramatic, swirly makeover.
1941-1960s – Tail tweak
The words ‘Trademark Registered’ move
We’ve been involved with the Olympic Games since 1928, and each year has been a blast! These are some of our favourite facts:
1936: from the boat to the boardroom
J Paul Austin, an undergrad at Harvard University, competed in the Berlin Olympic Games for the USA’s rowing team. In 1962, he became president of our company and then chairman of the board eight years later.
1952: first glimpse of a helicopter
Oslo was hosting the Olympic Winter Games,