Following a successful launch in Great Britain, new and improved Coca-Cola Zero Sugar is now available in Ireland, replacing Coca-Cola Zero. The drink looks and tastes even more like Coca-Cola Classic, but without sugar.
This month we launched Coca-Cola Zero Sugar, a new and improved sugar free cola. The recipe brings Coca-Cola Zero Sugar closer to the taste of original Coca-Cola Classic, but without sugar, and is supported by a strong marketing
Editor Matthew Hepburn digs out five of his favourite items from the Coca-Cola archives in Atlanta – home to world’s largest collection of Coke memorabilia and merchandise.
Earlier this year I travelled across the pond for our annual #JourneyOn conference, where we spent several days discussing the future of this very website and digital media platform. While there, I also managed to sneak a peek of the Coca-Cola archives, one of the most sought-after
When it comes to Coca-Cola ring pulls, 5by20 artisan Jane Walker literally can’t get enough! As CEO of the Purple Community Fund, a charity which helps some of the poorest communities in the Philippines, which is soon to launch a social enterprise programme for vulnerable groups in the UK, Jane has found a clever use for them in raising money for the cause.
Using her talents as one of several artisans we support through our global 5by20
In the U.S. our famous “Share a Coke” campaign will sing a different tune this summer when it swaps out first names for more than 70 genre-spanning song lyrics - from classic hits to recent chart-toppers - on bottles and cans of Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life.
“Share a Coke and a Song”, which kicks off from mid-April, will also feature lyrics from iconic and soon-to-be-iconic Coca-Cola and Diet Coke ads
Innovation is happening constantly in the packaging sector. Often innovation comes in many little steps and improvements – lighter plastic bottles, the sleek new cans and ultralight glass materials can tell a whole story of resource productivity and cost saving.
Sometimes, however, innovation comes as a real exciting game-changer. For Coca-Cola, one example of inspiring innovation is PlantBottle packaging – a plastic bottle that is made
Why does the circular economy offer the packaged good industry not only an opportunity that is inspiring – but one that makes sound business sense, too? Let me explain as I see it.
The packaging sector, including Coca-Cola, is already familiar with recycling, upcycling, resource efficiency and the use of recycled material. These aren’t new concepts to us. Many manufacturers, achieve ‘zero waste’ at plant level. At Coke, all our bottles
I want to look at change needed by some of the most important stakeholders in the packaging sector to move from a linear to a circular model. And I will do this for the European market specifically.
Public Policy plays a critical role for the circular economy as a stimulator and enabler. Policy needs to provide robust framework conditions and incentive structures, including for design choices, collection and recycling and
At a recent packaging innovation conference, I was asked to provide the keynote speech. What better topic to choose at this moment in time than to talk about two words that have become the subject of much debate and discussion in industry, politics as well as in the media: circular economy.
You could say they are the latest policy ‘buzzwords’, although I suspect they may mean different things to different people. So I tried to explore what I think
Artists find inspiration everywhere, and sometimes creativity comes from unexpected places. Kathleen Plate, Ashia and Julie Burke, and Kimberly Norkooli use Coca-Cola bottles, cans and bottle caps, respectively, repurposing the recyclable materials into beautiful jewellery.
Each piece carries some of the timeless Coca-Cola allure - whether triggering memories, appreciation for an iconic brand or simply a tribute to the wearer's
One thing's for sure this St. Patrick’s Day, Sprite will be wearing green. The popular lemon-lime soft drink has been doing so for more than 50 years.
Similar to the connections Coca-Cola and Fanta have to red and orange, respectively, Sprite has “owned” green since its 1961 debut. Green has served as Sprite’s primary colour in its advertising, packaging, merchandising and more.
Green is classic and