Editor Matthew Hepburn digs out five of his favourite items from the Coca-Cola archives in Atlanta – home to world’s largest collection of Coke memorabilia and merchandise.
Earlier this year I travelled across the pond for our annual #JourneyOn conference, where we spent several days discussing the future of this very website and digital media platform. While there, I also managed to sneak a peek of the Coca-Cola archives, one of the most sought-after
We are committed to providing healthcare professionals with up-to-date information on our drinks, ingredients and active, healthy lifestyle initiatives.
We talk to a wide range of healthcare professionals on a regular basis to understand what they might need from us. We also want to hear about the issues raised by patients around soft drinks and their ingredients, as well as the questions people ask about how soft drinks can be included in a healthy,
The UK Government’s plan to impose a tax on soft drinks containing sugar made headlines after it was announced in the Budget in March. People are curious about what Coca-Cola Great Britain thinks of the proposal; I get asked about it a lot - at work and also at home with friends and family.
While we agree with the Government that obesity rates are too high and need to be reduced, we do not believe additional taxes are the solution. There is no reliable
In the U.S. our famous “Share a Coke” campaign will sing a different tune this summer when it swaps out first names for more than 70 genre-spanning song lyrics - from classic hits to recent chart-toppers - on bottles and cans of Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life.
“Share a Coke and a Song”, which kicks off from mid-April, will also feature lyrics from iconic and soon-to-be-iconic Coca-Cola and Diet Coke ads
Artists find inspiration everywhere, and sometimes creativity comes from unexpected places. Kathleen Plate, Ashia and Julie Burke, and Kimberly Norkooli use Coca-Cola bottles, cans and bottle caps, respectively, repurposing the recyclable materials into beautiful jewellery.
Each piece carries some of the timeless Coca-Cola allure - whether triggering memories, appreciation for an iconic brand or simply a tribute to the wearer's
One thing's for sure this St. Patrick’s Day, Sprite will be wearing green. The popular lemon-lime soft drink has been doing so for more than 50 years.
Similar to the connections Coca-Cola and Fanta have to red and orange, respectively, Sprite has “owned” green since its 1961 debut. Green has served as Sprite’s primary colour in its advertising, packaging, merchandising and more.
Green is classic and
For the past century, Coca-Cola has been at the forefront of advertising. There’s a fascinating piece of Coca-Cola advertising history that, while not as memorable as its Christmas campaigns, certainly predates them, and is arguably just as vital to its legacy: Clocks.
In the 1890s, Coca-Cola started advertising on clocks, which was a pretty common way for businesses to advertise at the turn of the century.
Did you know that there are thousands of people around the world who collect Coca-Cola memorabilia? I'm often asked what has changed in the collecting community the past few decades, and the obvious answer is that eBay and Facebook have made collecting global. A quick search of Facebook reveals thousands of fans listing bottles and other items for trade or sale, and the same is true on eBay.
With this global reach, and people’s love of Coca-Cola,
5 Jan 2016
What would it be like if a cold drink arrived in your hands, within minutes, when thirst strikes? If you're at the airport or in a shopping center and don't have to look around for a vending machine, but could have a refreshing drink brought directly to you instead?
Coca-Cola is currently testing a service robot in our offices in Berlin, Germany. I have met the prototype – and, I have to say, I like it!
My new colleague is a mere metre tall, he’s
Why not have a go at making your own seasonal decor this year? It’s fun to do, immensely satisfying and easier on the purse strings. Here are five quick-to-master and inspirational ideas...
1. Holly wreaths
Everyone loves a wreath, and making one can be as simple as foraging in your garden or local park. You can buy wicker or wire bases from your nearest garden centre or DIY shop, or make the base yourself