Nearly half-a-million tourists will descend on Rio de Janeiro for the 2016 Olympic Games. Many of those fans will be spending their time at Rio bars and restaurants, meeting people from all different countries and lapping up the Brazilian sunshine.
But when they're not carousing, they'll be watching sporting events all across the city. Which means they will be spending a good portion of their time at some of the key venues staging these events. Here,
The countdown to Europe’s biggest sporting event is almost over! UEFA EURO 2016™ kicks off in France on 10 June, and to help you get your head in the game we've got ten fun facts about the tournament and a downloadable match calendar.
1. David Guetta will be performing
French DJ and record producer, David Guetta is the musical ambassador. He’s responsible for creating the tournament’s official song, which will be performed at the opening
There’s nothing like a stadium full of supporters and a national team of record-breaking athletes to inspire a generation to get involved in sport. It’s just one of the reasons why we’ve been the longest continuous supporter of the Olympic Games movement. Here are some of our highlights:
Amsterdam 1928: the beginning
We had our first slice of Olympic Games action at Amsterdam 1928 when a freight ship arrived in the Dutch capital delivering the US
Since 1928. We’re the longest-running, continuous sponsor of both the Summer and Winter Olympic Games. We believe the Olympic Movement is a force for good, bringing people and countries together, and we’re proud to use our name to raise its profile and support the world's most watched and revered international sporting event.
Did you know? Since 1992, we’ve also supported the Olympic Torch Relay, which provides a unique opportunity to share
We're committed to being an active member of our local communities, and to making a positive difference through our involvement in various programmes, including Coca-Cola Zero Bikes, Thank You Fund and Sport for LIFE.
We have a global charity foundation called The Coca-Cola Foundation, which awards grants throughout the year to charities and non-profit organisations. All requests for community support in the form of grants or sponsorships must be submitted through our online application system.
Did you know? Since its inception in 1984, The Coca-Cola Foundation has given back more than $820 million to local communities worldwide.
Brian O'Driscoll is on board as Coca-Cola's Rugby World Cup Ambassador to inspire more people to get active
The Coca‑Cola Company announced its official sponsorship of Rugby World Cup 2015 as soft drink, sports drink and water supplier by surprising rugby-mad teens from across east London with a very special training session hosted by Irish rugby legend, Brian O'Driscoll.
The surprise rugby session took place in London, and gave local teen players
You have to agree, the image of an Olympic Flame blazing above a running track as athletes from around the world compete for gold is pretty inspiring. This modern addition to the opening of the Olympic Games is known as the Olympic Torch Relay.
How does it work? A small torch is lit from the Olympic Flame and relayed, hand to hand, by torchbearers across the world to the new host nation. We’ve sponsored it since 1992, helping to spread excitement
We’ve been involved with the Olympic Games since 1928, and each year has been a blast! These are some of our favourite facts:
1936: from the boat to the boardroom
J Paul Austin, an undergrad at Harvard University, competed in the Berlin Olympic Games for the USA’s rowing team. In 1962, he became president of our company and then chairman of the board eight years later.
1952: first glimpse of a helicopter
Oslo was hosting the Olympic Winter Games,
17 Dec 2014
Coca-Cola named official sponsor of Rugby World Cup 2015
The Coca‑Cola Company today announced its sponsorship of Rugby World Cup 2015 as official soft drink, sports drink and water supplier, and will join forces with Irish rugby legend Brian O’Driscoll, who will act as campaign ambassador.
The partnership was announced today in London, where Brian O’Driscoll surprised rugby mad teens with a very special training session.
The session took place