Sponsorship

The story of Maracanã Stadium and other Rio 2016 Olympic venues

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Nearly half-a-million tourists will descend on Rio de Janeiro for the 2016 Olympic Games. Many of those fans will be spending their time at Rio bars and restaurants, meeting people from all different countries and lapping up the Brazilian sunshine. But when they're not carousing, they'll be watching sporting events all across the city. Which means they will be spending a good portion of their time at some of the key venues staging these events. Here,

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10 fun facts about UEFA EURO 2016

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The countdown to Europe’s biggest sporting event is almost over! UEFA EURO 2016™ kicks off in France on 10 June, and to help you get your head in the game we've got ten fun facts about the tournament and a downloadable match calendar. 1. David Guetta will be performing French DJ and record producer, David Guetta is the musical ambassador. He’s responsible for creating the tournament’s official song, which will be performed at the opening

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The Olympic Games: moments in time for Coca-Cola

There’s nothing like a stadium full of supporters and a national team of record-breaking athletes to inspire a generation to get involved in sport. It’s just one of the reasons why we’ve been the longest continuous supporter of the Olympic Games movement. Here are some of our highlights: Amsterdam 1928: the beginning We had our first slice of Olympic Games action at Amsterdam 1928 when a freight ship arrived in the Dutch capital delivering the US

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How long has Coca‑Cola been associated with the Olympic Movement?

Coca‑Cola has been a supporter of the Olympic Movement since 1928, making us the longest-running, continuous sponsor of both the Summer and Winter Olympic Games. From 1992 until the present day, we have also supported the Olympic Torch Relay, helping to spread the excitement of the Olympic Games. We believe the Olympic Movement is a force for good, bringing people and countries together, and we are proud to use our name to raise the profile

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Why does Coca‑Cola sponsor the Olympic Games?

As the Olympic Movement's longest continuous corporate partner, The Coca-Cola Company is dedicated to bringing fans' and athletes' unique and memorable experiences through its support for the world's most watched and revered international sporting event, the Olympic Games. We also remain committed to supporting the Olympic Torch Relay, which provides a unique opportunity to share values of unity, pride, optimism and inspiration with people

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How is Coca-Cola encouraging active, healthy lifestyles through its sponsorship of sport?

There are a number of ways we're getting people active and encouraging active, healthy lifestyles through sport across Ireland. With the Coca-Cola Thank You Fund we grant €125,000 annually to community-based sports and activity programmes. We have also helped expand public bike-sharing schemes across the country withCoca-Cola Zero Bikes. Our investment doubled the number of stations in Dublin, and introduced new schemes

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We’re an official sponsor of Rugby World Cup 2015

Brian O'Driscoll is on board as Coca-Cola's Rugby World Cup Ambassador to inspire more people to get active The Coca‑Cola Company announced its official sponsorship of Rugby World Cup 2015 as soft drink, sports drink and water supplier by surprising rugby-mad teens from across east London with a very special training session hosted by Irish rugby legend, Brian O'Driscoll. The surprise rugby session took place in London, and gave local teen players

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Coca-Cola and the Olympic Torch Relays

You have to agree, the image of an Olympic Flame blazing above a running track as athletes from around the world compete for gold is pretty inspiring. This modern addition to the opening of the Olympic Games is known as the Olympic Torch Relay. How does it work? A small torch is lit from the Olympic Flame and relayed, hand to hand, by torchbearers across the world to the new host nation. We’ve sponsored it since 1992, helping to spread excitement

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