Taste the Feeling

Share a Coke and a Song: Lyrics Feature On Packaging For Coca-Cola North America's Summer Campaign

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In the U.S. our famous “Share a Coke” campaign will sing a different tune this summer when it swaps out first names for more than 70 genre-spanning song lyrics - from classic hits to recent chart-toppers - on bottles and cans of Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life. “Share a Coke and a Song”, which kicks off from mid-April, will also feature lyrics from iconic and soon-to-be-iconic Coca-Cola and Diet Coke ads

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Avicii’s ‘Taste the Feeling’ to Soundtrack Coca-Cola UEFA EURO 2016 Campaign

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“Nothing can stop me, when I taste the feeling…” The catchy lyrics from Coca-Cola’s “Taste the Feeling” track by Avicii featuring breakout artist Conrad Sewell has hit a new pitch. The football pitch, that is. “Taste the Feeling” was announced as the official music anthem of the Coca-Cola UEFA EURO 2016 campaign. The song, crafted by Swedish superstar producer Avicii with the soulful vocals of London-born, Australian raised singer

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Coca-Cola Brazil Launches ‘Taste The Feeling’ In Rio

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A new science museum in Rio de Janeiro – Museu do Amanhã (Tomorrow Museum) hosted the Brazilian launch of Coke’s new “one-brand” marketing strategy and global advertising campaign in the city that will welcome the 2016 Olympic and Paralympic Games. More than 300 people got an exclusive look at the new “Taste the Feeling” ads alongside futuristic architecture designed by Santiago Calatrava. Designers, models, actors, journalists, musicians, community

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Coca-Cola Slogans Through the Years

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Editor’s Note: Earlier today, Coca-Cola introduced “Taste the Feeling”, our first new global marketing campaign in seven years. We invited Ted Ryan, director of Heritage Communications at The Coca-Cola Company, to reflect on the taglines and creative campaigns that have delighted consumers for more than a century. Advertising slogans are a part of everyday life for consumers around the world, and Coca-Cola has produced some great ones throughout

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Coca-Cola Announces "One Brand" Global Marketing Approach

PARIS, Jan. 19, 2016 – Drinking a Coca-Cola, any Coca-Cola, makes the moment special. Today at an event in Paris, the Company’s Chief Marketing Officer, Marcos de Quinto, revealed a new ‘One Brand’ global marketing strategy that, for the first time ever, unites Coca-Cola, Coca-Cola Light / Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign, “Taste the

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The Sounds of ‘Taste the Feeling’: Coke Partners With Avicii for Global Campaign Anthem Featuring Conrad Sewell

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The instantly hummable soundtrack to Coke’s new global marketing campaign will make its way into the heads – and onto the playlists – of music fans around the world starting this week. “Taste the Feeling” features the studio wizardry of Swedish DJ, artist and producer Avicii with the addition of the soulful voice of Conrad Sewell, the London-born, Australia-raised newcomer featured in Kygo’s breakout 2015 single “Firestone.” A first acoustic version

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Taste the Feeling: Coca-Cola’s ‘One Brand’ Marketing Strategy Goes Global With New Creative Campaign

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At the start of last year, Coca-Cola Ireland and other countries across Western Europe made a significant shift in their marketing strategy, as they announced that for the first time ever all four colas would be marketed under one brand. Building on its success, Coca-Cola has announced it will be rolling out the strategy globally and has launched a new creative campaign and tagline, “Taste the Feeling” as part of this approach. Chief Marketing Officer

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Live From Paris: Coca-Cola Leaders Share New Marketing Strategy and Creative With International Media

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Journalists from around the world got a first look at Coke’s new “one brand” marketing strategy and accompanying global ad campaign today at a media event in Paris. New creative will for the first time unite Coca-Cola, Coca-Cola light / Diet Coke, Coca-Cola Zero and Coca-Cola Life under a single tagline – “Taste the Feeling” – and extend the equity of original Coca-Cola across the trademark. “Think of this as a new business approach and

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