The Olympics

The story of Maracanã Stadium and other Rio 2016 Olympic venues

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Nearly half-a-million tourists will descend on Rio de Janeiro for the 2016 Olympic Games. Many of those fans will be spending their time at Rio bars and restaurants, meeting people from all different countries and lapping up the Brazilian sunshine. But when they're not carousing, they'll be watching sporting events all across the city. Which means they will be spending a good portion of their time at some of the key venues staging these events. Here,

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Rio 2016: the who, what and where of the Olympic Games

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With just a few days to go before the start of the Rio 2016 Olympic Games, athletes and fans around the world are preparing for weeks of thrilling action, world records and personal triumphs in scenic Brazil. Here’s a roundup of the people, places and events you need to know to prepare for every leap, lap and lunge when the action kicks off on the 5th August… The Location When Rio de Janeiro was announced as the host city in 2009, Brazil became

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Behind the scenes of the Rio 2016 Olympic Torch Relay

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Before every Olympic Games comes the Olympic Torch Relay, where athletes, celebrities and fans carry the Olympic flame across continents, ending up at the stadium. As the longest continuous sponsor, Coca-Cola looks into this year's unique Rio 2016 Olympic Torch Relay.  In the last few weeks, the Olympic flame has flown in a hot-air balloon, travelled down a zip-line, hang-glided and caught rides on a stand-up paddleboard, a donkey and a steam

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Coca-Cola Brazil Launches ‘Taste The Feeling’ In Rio

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A new science museum in Rio de Janeiro – Museu do Amanhã (Tomorrow Museum) hosted the Brazilian launch of Coke’s new “one-brand” marketing strategy and global advertising campaign in the city that will welcome the 2016 Olympic and Paralympic Games. More than 300 people got an exclusive look at the new “Taste the Feeling” ads alongside futuristic architecture designed by Santiago Calatrava. Designers, models, actors, journalists, musicians, community

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How long has Coca‑Cola been associated with the Olympic Movement?

Coca‑Cola has been a supporter of the Olympic Movement since 1928, making us the longest-running, continuous sponsor of both the Summer and Winter Olympic Games. From 1992 until the present day, we have also supported the Olympic Torch Relay, helping to spread the excitement of the Olympic Games. We believe the Olympic Movement is a force for good, bringing people and countries together, and we are proud to use our name to raise the profile

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Coca-Cola and the Olympic Torch Relays

You have to agree, the image of an Olympic Flame blazing above a running track as athletes from around the world compete for gold is pretty inspiring. This modern addition to the opening of the Olympic Games is known as the Olympic Torch Relay. How does it work? A small torch is lit from the Olympic Flame and relayed, hand to hand, by torchbearers across the world to the new host nation. We’ve sponsored it since 1992, helping to spread excitement

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Our story 2000 to now: living positively 128 years on

History of Coca-Cola 2000 to now: Living positively 128 years on The first decade of the new millennium brought with it an increase in Coca-Cola’s efforts to create a sustainable framework for the future. In 2009, the company launched Live Positively – a public commitment to making a positive difference in the world by redesigning the way we work and live so that sustainability is part of everything we do. Live Positively includes goals for providing

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Our story 1990-1999: new drinks, new characters

History of Coca-Cola 1990-1999: New drinks, new characters The 1990s were a time of continued growth, and the company’s long association with sports was strengthened with ongoing support of the Olympic Games, FIFA World Cup™ football, Rugby World Cup and the National Basketball Association. The popular Always Coca-Cola advertising campaign was launched in 1993, and the world met the lovable Coca-Cola Polar Bear for the first time. New markets opened

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Our story 1919-1940: Coke’s first Olympics

History of Coca-Cola 1919-1940: The Woodruff legacy and Coke’s first Olympics Arguably no person had more impact on The Coca-Cola Company than Robert Woodruff. In 1923, four years after his father Ernest purchased the company from Asa Candler, Robert became the company’s president. Candler had introduced the US to Coca-Cola, but the new company leader would spend more than 60 years introducing the drink to the world. Woodruff was a marketing genius

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