Many fans have told us that The Coca-Cola Company’s Holidays are Coming advert is what they consider to be the first sign of Christmas. And, that the festive season wouldn’t be the same without our iconic Coca-Cola Christmas Trucks. Here’s how their tale began:
Coca-Cola asked advertising agency W.B. Doner to add a touch of sparkle to our Christmas campaign, and it wasn’t long before they came up with the Coca-Cola Christmas trucks. Known as the ‘Christmas Caravans’, the trucks were decorated with Santa’s face and covered in more than 30,000 bulbs. They were made more enchanting with special effects by the world-famous Industrial Light and Magic, the company behind the Star Wars and Indiana Jones films.
The trucks were back to help introduce all-new Coca-Cola Christmas packaging. The ‘Santa packs’ featured heritage Haddon Sundblom imagery which was available in the UK, USA, Australia, Hong Kong, South Africa, Singapore, and the Philippines.
The third installment of the ‘Christmas Caravan’ advert made its debut and was broadcast in more than 100 countries to millions of viewers. It’s one of our most used adverts ever!
‘Journey’ was the title of this year’s advert which was filmed in snowy Vancouver, Canada. It used three trucks (which computer generation turned into a whole fleet!), and a cast of 40 actors. The trucks spring to life in front of a boy and his grandfather as they sit at home reading a Christmas storybook.
We couldn’t resist adding in the trucks to the end of our ‘Give a little happiness’ advert. Stay tuned to see what festive magic we’ll be bringing next!
Want to know more about Coca-Cola and Christmas? Read about the history of Coca-Cola and Father Christmas.