The area acted as a recycling hub to which festival goers were invited to bring their empty cans to be pressed into stunning leaves that were then used to populate the Melodic Wood’s eight trees which were all created from recycled materials.
For every leaf that was pressed,
The Melodic Wood is part of
The Native Woodland Trust is the only environmental organisation in Ireland with a focus on saving the last of Ireland's Ancient Woodlands, now down to as little as 0.1% of what originally existed. The Trust is also the only Irish environmental organisation which has raised the funding to acquire and save some of these woodlands while also planting thousands of trees every year, creating new native woodlands and donating hundreds of thousands of trees to schools and community groups around Ireland. The Trust now manages 11 woodlands and nature reserves across Ireland, from Donegal to Waterford.
Managing Director of
“Coca-Cola wants to create a world without waste and through activations such as Melodic Wood we want to encourage a culture of recycling among our consumers. We also want to thank the organisers of All Together Now and recognise their commitment to delivering a more sustainable festival for everyone to enjoy.”
Jim Lawlor, Chief Executive of the Native Woodland Trust said “We cannot stress enough the importance of tree conservation and renewal in Ireland. We are really pleased with this contribution by
You can watch the Melodic Wood’s All Together Now Journey and join the conversation using #WorldWithoutWaste.
More Press Releases
- Coca-Cola Great Britain kicks-off Premier League partnership with Where Everyone Plays campaign
- Coca-Cola Thank You Fund awards €100,000 to community projects serving young people across Ireland and Northern Ireland
Seven ambitious companies are selected to participate in the 2017
Coca-Cola/Enterprise Ireland Thrive Project
- Petre Șandru appointed country manager of Coca-Cola Ireland
- Diet Coke unveils limited-edition can designs to celebrate new on-pack promotion