Coca-Cola Zero dublinbike users receive free saddle covers and reflector belts today to mark celebration
Coca‑Cola Zero dublinbikes celebrates its 5th birthday today, Friday 12th September. The famous public hire bike scheme is provided by JCDecaux on behalf of Dublin City Council and has revolutionised cycling and public transport in Dublin since its launch just 5 years ago. Since the launch of the scheme, there have been almost 8 million bike journeys on the streets of Dublin. Members have taken over 2.5 million journeys in the last year alone.
A major expansion of the scheme, which was made possible through an investment made by Coca‑Cola Ireland and has been part-funded by the National Transport Authority, is now almost complete. The expansion means the scheme, which was renamed Coca‑Cola Zero dublinbikes in June this year, now has 1,500 bikes and 100 stations available to its members. Coca‑Cola Ireland put a reflector belt and saddle cover in the basket of each bike this morning to mark the scheme’s fifth birthday.
Jim Keogan, Executive Manager in Dublin City Council’s Planning & Development Department said: “The scheme is one of the most popular and successful public bike hire schemes in the world. The expansion has made it easier to meet demand to get a bike and means it now covers a bigger part of the city. Long term membership has increased by about 45% this year which shows that demand is growing all the time.”
Joanne Grant, Managing Director JCDecaux Ireland said: ”the success of the Coca‑Cola Zero dublinbikes and the level of integration into the fabric of Dublin City is a wonderful result for all the work put into the scheme by JCDecaux and Dublin City Council. The combination of street furniture advertising and commercial partnership revenues enables us to operate such a successful scheme providing significant enhancement to the public transport system.”
Jon Woods, General Manager, Coca Cola Great Britain & Ireland said: “We were delighted to be able to unveil the new Coca‑Cola Zero dublinbikes in June this year. At Coca‑Cola we are passionate about encouraging and enabling active lifestyles. Our commitment to Coca‑Cola Zero dublinbikes builds on other measures we are taking to encourage active lifestyles across the country through our support of the regional bike schemes in Cork, Galway and Limerick and through the Coca‑Cola Thank You Fund which has granted €375K to non-profit groups taking an innovative approach to help get more people active. The 5th birthday of Coca‑Cola Zero dublinbikes is a milestone we didn’t want to go unmarked. We hope everyone enjoys their saddle cover and reflector belt that we’re giving away today with each bike to mark the celebration.”
September 4th 2014 saw the scheme record its busiest ever day with an incredible 13,614 journeys taken. Members have taken over 2.5 million journeys since September 2013, the busiest 12 month period for Coca‑Cola Zero dublinbikes.
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For more information contact:
Dublin City Council Media Relations Office
T. (01) 222 2170, M. 087 740 0277
Notes to the Editor
Coca‑Cola Zero dublinbikes expansion
Dublin City Council and JCDecaux launched the current expansion in November 2013. This will see the scheme expand westward towards Heuston Station and eastward to the Docklands. It will see 950 bikes and 56 stations added. The expansion has been part funded by a three-year commercial partnership deal which saw the scheme renamed Coca‑Cola Zero dublinbikes in June 2014.
Current number of stations: 100
Current number of bikes: 1,500
Long-term members: 46,695
Short-term members (YTD): 9,395
Journeys in 2014: 1,760,832
Total journeys: 7,951,866
Percentage of free journeys: 95%
Average journey time: 20 minutes
Journeys on busiest day: 13,614 on 4th September 2014
Coca‑Cola Zero dublinbikes; The Journey
Number of journeys taken after:
One year: 1,101,877
Two years: 2,529,693
Three years: 4,032,750
Four years: 5,290,073
Five years: 7,951,866
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