Coca-Cola Ireland drives forward its Reformulation Agenda with the Re-launch of Fanta with reduced sugar content
- Sugar content reduced by a third as new spiral bottle and logo unveiled
The reduced sugar recipe is a further step for
06 June 2017 – Fanta will be revamped in inside and outside the bottle in Ireland this summer as the world’s fourth-largest beverage brand reduces its sugar content by one-third and unveils an innovative new spiral bottle and logo.
Rolling out in shops this month, the relaunched brand will have a reduced-sugar recipe but will retain the same great taste that has been popular with Irish consumers since 1963. Total sugar content in the new Fanta will be reduced by 33%. It will also have a new spiral bottle, visual identity and logo.
The launch of the new reduced sugar Fanta is part of a wider sugar reduction programme by the
Responding to the changing needs and demands of consumers
Coca-Cola has consistently been ahead of the industry on offering more choice to consumers through the addition of new brands and products and in the reformulation of existing products. The company continues to reduce sugar, evolve recipes and develop new drinks to meet consumers range of tastes and to offer as much choice as possible. The commitment and focus to respond to changing tastes means that by 2020 the
The relaunch of Fanta follows the the launch of
Speaking about the Fanta relaunch Petre Sandru, Country Manager
The brand has also evolved its look outside the bottle, introducing a new logo and graphics. The new Fanta Spiral Bottle has been redesigned as an asymmetric PET bottle with a “twist” that delivers an eye-catching on-shelf display.
The new bottle, logo, and reduced-sugar Fanta will be supported by a major marketing campaign in Ireland throughout summer 2017. This will include outdoor and online advertising promoting the new bottle, and an exciting new social media campaign.
Fanta will also be partnering with radio station Spin 1038 to support Sandstorm 2017, a series of 5km adventure obstacle courses taking place on beaches in Dublin, Kerry, and Tramore over the summer. Sandstorm perfectly matches the fun, energy, and enjoyment that Fanta brings and is the ideal event to promote the new spiral bottle and logo.