Karl Henry Encourages People To ‘Work It Out’ With Some Top Tips On How To Increase Daily Activity

Dublin 27th September 2012 - Despite good intentions, almost half of Irish people questioned (45%) admit they don’t have the time to be as active as they’d like, with motivation (35%) and money (25%) cited as key barriers, according to new research released today by Coca‑Cola Ireland. The research was published by Coca‑Cola Ireland today as they were joined by fitness guru Karl Henry to highlight the importance of integrating activity into people’s daily routines.

Further research findings launched today showed that:

  • 33% of people surveyed say they always make time for exercise as part of their daily routine with 17% admitting they never or rarely fit it into their daily lives. On the positive side 35% admit that they encourage their family to exercise together at the weekends.

  • Active commuting is a reality for the majority of people with 59% walking, cycling or running to work at least once a week with 45% of this group doing this every day.

  • Many have alternative workout secrets with 6% of people admitting to doing star jumps in front of the TV and 12% preferring to do sit ups. Just over 16% do weightlifting with their supermarket shopping on their way home from the weekly shop and 6% get some sneaky bum clenches done while on the bus.

  • Many of the people questioned bring a whole new meaning to the term ‘home gym’, using baked beans cans (21%), kitchen chairs (22%), door frames (12%) and even tins of paint (2%) as gym equipment!

  • But, despite good intentions, over three quarters (86%) of these Irish people admit to driving less than half a mile to run an errand, be that to get a pint of milk or to post a letter. If that’s a once a day habit and takes half an hour, they’d burn 1,008* calories a week by walking.

As part of a campaign to encourage people to integrate activity into their day, Coca‑Cola has developed the ‘Work It Out Calculator’, available at coca-cola.ie/workitout to highlight the importance of balancing energy in and energy out.

Speaking today Karl Henry welcomed the launch of the tool and encouraged everyone to log on to find out more: “I’m a firm believer that activity should be part of our everyday routine. By integrating it into everyday life it becomes part of who you are and not just ‘what you have to do after work’. Equipping people with the tools they need to understand more about the calories they are eating and drinking and the balance that we need to strike to make sure what goes in is being worked off effectively is important. Coca‑Cola’s Work It Out Calculator is a great tool because it shows how beneficial the everyday activities can be when incorporated into your routine - the simple exercise of hoovering which can take up to three hours a week can be the equivalent to a 1 ½ hour yoga session – it all adds up!”

The Work It Out Calculator was developed in association with ex-UK Olympian and professor, Dr Greg Whyte, the easy to use tool allows you to “work out” ways to get active. The exercises and activities have been endorsed in Ireland by personal trainer, Karl Henry, who is also helping to promote the tool.

The tool seeks to help inform people about the amount of exercise that is required to burn off specific calorie amounts, helping them to balance energy consumption with activity and exercise. The easy to use tool allows you to ‘work out’ ways to get active. On the tool, users can simply select the number of calories consumed through a food or drink and they will be provided with a variety of different exercises that they can do to burn off the calories consumed. It suggests everything from running and cycling to hula-hooping and vacuuming, a diverse range of options to suit a variety of different lifestyles, situations and moods – finding something to suit even those with a busy schedule.

Helen Munday, Director of Science at Coca‑Cola Great Britain and Ireland comments: “We want to help people understand how they can enjoy our drinks as part of a healthy and balanced diet, whilst communicating the importance of an active lifestyle. We hope the tool helps inspire people to get more active whatever their lifestyle and time pressures, whilst providing important information about our portfolio of drinks.”

For further information about the Coca‑Cola Work It Out Calculator visit www.coca-cola.ie/workitout to find an activity that suits you and your lifestyle. Also on the website you’ll find a range of encouraging tips from fitness expert Karl Henry to help get you on the way to a more active lifestyle.

- ENDS -


For further information please contact:
Suzanne Sullivan, Q4PR, 01-4751444/086-3797291

Notes to the Editor:

  • "All figures, unless otherwise stated, are from One Poll. Total sample size was 500 adults, including mums. Survey undertaken in June 2012.” 
  • N.B. Calorie burning figures are estimates based on calculations. Individual metabolic rates (“calorie-burning”) rates vary. Calculations worked out using the following equation1:
  • Energy Expenditure = (activity energy expenditure; kcal.min-1.kg-1) x (duration of time; min) x (body mass; kg)
  • *0.08 (activity energy expenditure for walking) x 60 (body mass in kg) = 4.80 (kcals burned in 1 min of moderate walking)
    4.80 (kcals burned in 1 min) x 60 (duration of time) = 288 (kcals burned in 60 minutes of walking)
    144 (kcals burned in 30 minutes of walking) x 7 (days a week) = 1,008 calories a week
  • **0.045 (activity energy expenditure for hoovering) x 60 (body mass in kg) = 2.70 (kcals burned in 1 min of vacuuming)
    2.70 (kcals burned in 1 min) x 140 (duration of time) = 378 (kcals burned in 140 minutes of vacuuming)
    378 (kcals burned in 140 minutes of vacuuming) / 3.48 (kcals burned in 1 min of yoga) = 108 minutes of yoga

About Coca‑Cola Ireland and The Work It Out Tool
Coca‑Cola Ireland has a long standing commitment to encourage active lifestyles and offers a broad choice of drinks for its consumers with over 20 brands including a range of regular, low and zero sugar carbonated soft drinks as well as juice drinks, cordials and sports and energy drinks available in Ireland. All packaging clearly shows calorie content and the nutritional make up of each of our beverages as part of daily guidelines, helping people to make informed choices.

The tool is the latest addition to Coca-cola.ie, which houses a suite of informative articles and handy tools, such as the Caffeine Counter to help you manage your daily caffeine intake. The ‘Work It Out Calculator’ also includes useful information on Guideline Daily Amounts (GDAs), nutrition and calorie consumption, to enable consumers to understand how much of certain nutrients and calories they should be consuming each day to help maintain a healthy weight.