Coca-Cola Hellenic Bottling Company (HBC) Ireland is encouraging responsible and safe driving practices this Christmas with the 11th annual ‘Designated Driver Campaign’. The 2015 campaign is set to be bigger and better with ambassador Vogue Williams and Northern Ireland comedian Shane Todd taking to the streets to encourage party-goers to take care getting home this Christmas...and have fun doing it!
The Christmas Jumper Car will also make surprise visits to some of Ireland’s biggest party spots and sporting occasions during the Christmas season.
The campaign was officially launched by Minister for Transport Tourism and Sport Paschal Donohoe T.D., who said: “I wholly endorse the
Campaign ambassador Vogue Williams said: “We want to celebrate designated drivers and are asking friends and families to nominate those drivers in their lives who deserve to be rewarded. The
Speaking about the launch of the 2015 campaign, Frank O’Donnell, General Manager of
Friends, family and bar staff are urged to nominate their most-deserving designated driver at www.designateddriver.ie. One winner will be selected per province and surprised over the Christmas period with a visit by the
The Designated Driver campaign was launched by the Minister for Transport, Tourism and Sport Paschal Donohoe T.D. and is supported by An Garda Siochána and the Road Safety Authority. It is also backed by the Licensed Vintners Association, the Vintners Federation of Ireland, the Restaurants Association of Ireland and the Irish Hotels Federation.
Designated drivers can claim their free drinks by logging on to www.DesignatedDriver.ie and downloading a voucher. Alternatively they can enquire in participating pubs and restaurants. A full list of participating outlets across Ireland and Northern Ireland will be available on the website. The offer will be available to designated drivers in participating premises until December 31st, 2015.
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