Drawing over eight million international visitors to our shores annually, the Irish tourism economy is reported to be worth €7.7 billion, with the coastline estimated to contribute €2 billion alone. While a lot of us have experienced litter while at the beach, as a nation we take a lot of pride in our coastlines. Almost three quarters (73%) of people have celebrated our stunning coastline on social media, with Facebook the most widely used platform followed by Instagram.
To celebrate the world’s love of our coastline
Speaking at the launch of
The research released today also reveals that a significant number of people are discarding items they do not consider litter. Four in ten people do not consider fruit to be litter as it is biodegradable, however although organic it still takes time to break down and can cause damage to the coast and marine-life. Previous research by Keep Northern Ireland Beautiful shows a lack of knowledge on the consequences of littering and the effect this has on our coastline, which in turn promotes littering.
Michael John O’Mahony from An Taisce’s Educational Unit said, “Litter and particularly marine litter has a huge long term negative impact on our environment.
Speaking at this year’s launch Matthieu Seguin, General Manager,
Irish artist Daragh Muldowney, speaking on his experience exploring Ireland’s rock pools for his exhibition ‘Jewellery Box - Ireland’s Hidden Gems', said “I have travelled all over the world and nothing compares to the Irish coastline. People flock from all over the world and draw inspiration from its beauty, so as the residents of Ireland it is up to us to do our part to protect and celebrate that beauty. With our online exhibition in partnership with InstaIreland, I hope we will encourage everyone to be mindful of litter when enjoying the coast.”
There are 26,000 volunteers, over 700 volunteer groups and 300 events already planned for
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