February 2017: The Coca-Cola Company has announced that Petre Șandru has been appointed Country Manager of Coca-Cola Ireland. In this role, Petre will lead the Irish team as it supports the growth of each brand in the Coca-Cola portfolio by developing and implementing well-defined business strategies.
Petre replaces Aedamar Howlett, who was recently appointed as Marketing Director of Coca-Cola’s UK and Irish operations.
Petre has 12 years of experience within Coca-Cola. Initially he was Brand Manager and then moved on to become Commercial Director for Romania, Moldova, Bulgaria and Albania and later Country Manager for Romania & Moldova. In this latter role, Petre was recognised for his leadership skills, winning the People Leader of the Year award in the Central and Eastern Europe Business Unit.
Petre graduated from the Polytechnic University in Bucharest and has a diploma from the New York Institute of Professional Photography, as photography is one of his passions.
Jon Woods, General Manager, Coca-Cola UK & Ireland said: “We are delighted to welcome Petre Șandru to Ireland, where he will lead a talented team of people working on marketing our brands, including Coca-Cola, Diet Coke and new Coca-Cola Zero Sugar.”
“He will also work closely with our bottling partner, Coca-Cola Hellenic Bottling Company, with whom we continue to make significant investments throughout the island of Ireland. With Petre's knowledge and experience, we look forward to growing our business and continuing to meet the needs of our customers and consumers.”
Petre Șandru, Country Manager, Coca-Cola Ireland said: “I am thrilled to be taking up the role of Country Manager in Ireland at a very exciting moment for Coca-Cola. The people based here are known throughout our business for their creativity and commitment to innovation, and I look forward to working with them to bring our brands closer to consumers, create value and make a difference.”
“Last year we launched our global One Brand strategy, which is reflected across the design of the entire Coca-Cola range through the use of the red disc – a signature element of the brand that is synonymous with great taste. Also, the commitment to giving people choice is something I care deeply about and it will inform our strategy in 2017 and beyond.”