Bathing season might be over, but that doesn’t mean we should throw in the towel just yet. With the influx of visitors over the summer, litter levels are high, and our beaches are in desperate need of a clean-up. And everyone – including
As part of our ongoing strategy to achieve a World Without Waste, we’re proud to support local initiatives that help protect and care for our coastal environment. To this end, on Friday September 16th, more than 150
The Big Clean
The world’s oceans and seas are at risk from litter on beaches every year. Approximately 10 million tonnes of litter ending up in the world’s oceans and seas every year, of which a staggering 80% of litter in our oceans comes from land-based sources, like marine litter (materials which have been deliberately discarded, or accidentally lost on shore or at sea).
If we want to keep our oceans clean, then it’s crucial that we keep our beaches clean – and the amount of litter picked up by
Matthieu Seguin, General Manager,
“Our participation in the Big Beach Clean is part of our efforts to help create a world without waste. We recognise that with our market-leading brands comes a responsibility to help tackle the issue of waste at its source. That is why, in addition to this volunteering initiative, we recently invested in recycled plastic in order to eliminate 2,000 tonnes of virgin plastic from circulation annually.”
A Litter-Free World (or World Without Waste)
Your Chance to Make a Difference
There’s not much separating our world and marine life – just a sandy shore. It’s important that everyone rolls up their selves this weekend to help remove litter from our beaches. We hope that the inspiring efforts of our dedicated employees will encourage more people to join the movement to create a litter-free world.
You too can play your part in the Big Beach Clean!
Organised by An Taisce’s Clean Coasts Programme and Keep Northern Ireland Beautiful, the 2019 Big Beach Clean will run from Friday 20th to Monday 22nd September.
Find out more, here: https://cleancoasts.org/our-initiatives/big-beach-clean/.
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