Bathing season might be over, but that doesn’t mean we should throw in the towel just yet. With the influx of visitors over the summer, litter levels are high, and our beaches are in desperate need of a clean-up. And everyone – including Coca-Cola – has a part to play.

As part of our ongoing strategy to achieve a World Without Waste, we’re proud to support local initiatives that help protect and care for our coastal environment. To this end, on Friday September 16th, more than 150 Coca-Cola employees took time out of their busy work schedules to help clean-up Ireland’s coastline. It’s all part of An Taisce’s Big Beach Clean  the world’s largest coastal clean-up event and marine litter survey which takes place this weekend.

The Big Clean

The world’s oceans and seas are at risk from litter on beaches every year. Approximately 10 million tonnes of litter ending up in the world’s oceans and seas every year, of which a staggering 80% of litter in our oceans comes from land-based sources, like marine litter (materials which have been deliberately discarded, or accidentally lost on shore or at sea).

If we want to keep our oceans clean, then it’s crucial that we keep our beaches clean – and the amount of litter picked up by Coca-Cola employees highlights the scale of the problem. 

An incredible 213 bags and an estimated 1.5 tonnes of litter were removed from six beaches across the coast over the course of the day, thanks to the trojan efforts of employees from Coca-Cola Hellenic Bottling Company (HBC) and the Coca-Cola Company.

Matthieu Seguin, General Manager, Coca-Cola Hellenic Bottling Company (HBC) Ireland and Northern Ireland, applauded this effort: “I’m very proud of all employees from across the Coca-Cola system who have taken to beaches across Ireland to launch the Big Beach Clean. Clearing beaches of unwanted litter not only benefits the marine environment but will hopefully inspire others across the island to do the same in the coming weekend.”

 “Our participation in the Big Beach Clean is part of our efforts to help create a world without waste. We recognise that with our market-leading brands comes a responsibility to help tackle the issue of waste at its source. That is why, in addition to this volunteering initiative, we recently invested in recycled plastic in order to eliminate 2,000 tonnes of virgin plastic from circulation annually.”

A Litter-Free World (or World Without Waste)

Here at Coca-Cola, we’re continually moving towards our goal of a World Without Waste, and exploring new ways of recovering packaging and reducing litter. Not only have we made sure our packaging is 100% recyclable, but also aim to help collect and recycle a bottle or can for every one we sell by 2030.

Of course, we know that a sustainable future requires all hands on deck, with community efforts integral to the successful outcome. Our partnerships, and work with organisations such as Clean Coasts, help spread the word about the importance of protecting our oceans by rethinking how we dispose of waste.

Your Chance to Make a Difference

There’s not much separating our world and marine life – just a sandy shore. It’s important that everyone rolls up their selves this weekend to help remove litter from our beaches. We hope that the inspiring efforts of our dedicated employees will encourage more people to join the movement to create a litter-free world.

You too can play your part in the Big Beach Clean!

Organised by An Taisce’s Clean Coasts Programme and Keep Northern Ireland Beautiful, the 2019 Big Beach Clean will run from Friday 20th to Monday 22nd September.

Find out more, here: https://cleancoasts.org/our-initiatives/big-beach-clean/.

Want more info? Learn about our commitment to creating a World Without Waste, here: https://ie.coca-colahellenic.com | www.coca-cola.ie.