There’s nothing better than getting stuck in a good game of football, handball, rugby, tennis, badminton… the list goes on! That’s because getting active puts a smile on your face, especially if you’re with friends and family.
Coca-Cola Be Active is a programme of local sporting and “just for fun” activities to encourage people from all backgrounds and abilities to get moving. So far, we’ve had around 125,000 participants across the Island of Ireland take part, and partnered with more than 38 sporting associations and community groups.
Here are some of our initiatives to get the wheels in motion:
Coca‑Cola ‘Football for you’
A partnership with the Irish Football Association (IFA), which includes women’s football, disabled football and grassroots development. It also features the high profile Junior Cup, which offers the chance for people to take part in both competitive and non-competitive football.
Powerade ‘Grassroots Rugby’
Powerade is partner to, and official sports drink of Ulster and Leinster Rugby. We don’t just sponsor the senior teams, though, we also encourage young people to get involved through the Northern Ireland Towns Cup and the Leinster Schools Rugby Competition.
We’ve also been a sponsor of the Féile na nGael finals since 1971, which hosts under 14s hurling, camogie, football and handball championships.
But, it doesn’t stop there. The Coca‑Cola Foundation has given a grant to Sport for Life, the University of Ulster’s activity and health programme. It’s been used to reach 100 local schools and 3,000 pupils in some of the most disadvantaged areas, with the aim of educating young adults about the benefits of getting active.