The Premier League’s magic comes from the people that are part of it. That doesn’t just mean the players, but also the backroom staff, the physios, the pundits, the sponsors, the ball boys, the tea ladies, and, most importantly, the fans.

Clubs would be nothing without those that follow them week-in, week-out, up and down the country. That’s why the ad for our ‘Where Everyone Plays’ campaign – the launch of Coca-Cola’s three-and-a-half-year partnership with the Premier League – starred over 250 fans from each of the league’s 20 clubs. But that was only the start of us bringing fans closer to the action.

Today we’re launching ‘Be the 12th’, our new on-pack promotion celebrating the huge role fans play as the “12th man” of their clubs – and with it comes some huge prizes to be won.

‘Be the 12th’ recognises the faith, devotion and passion of Premier League supporters by rewarding you – the fans – with a chance to win the ultimate fan upgrade.

That means two tickets to every one of your chosen club’s home games for the 2019/20 Premier League season; watching one of the opening games of the season with a club legend in VIP hospitality; receiving an official club shirt and Premier League football – signed by your club’s first team; a limited-edition Coca-Cola can with you on the front; and your very own billboard outside your club’s stadium!

We know, we know – it sounds too good to be true. But it’s the real deal, and we’re not stopping there. ‘Be the 12th’ also has 1000s more Premier League goodies – or ‘happy moments’ – up for grabs, ranging from match tickets to branded merchandise. So, the big question: how do you put yourself in the running?

Keep an eye out for our ‘Be the 12th’ promotion.

From today onwards, simply pick up a Coca-Cola original taste, Diet Coke or Coca-Cola zero sugar, visit and sign yourself up to be in with a chance of winning.

You’ll then be entered into the instant prize draw for the 1000s of ‘happy moments’ available (for which you’ll receive an immediate win or lose message), and the draw for “Be the 12th’s” grand prize, the ultimate fan upgrade – the winners of which will be announced at the end of the promotion.

Sounds simple enough, right? Grab yourself a chance to win today and celebrate being your club’s 12th man.

Want to learn more about ‘Where Everyone Plays’? Check out our Premier League Hub for all the latest updates.