After extensive taste tasting involving more than 10,000 people, we can now reveal Diet Coke’s subtle new packaging design and delicious new flavour, Exotic Mango. The new flavour, which is available in our 500ml PET bottle, and packaging are supported by a massive €1m campaign – the biggest for Diet Coke in 10 years: Because I Can

At Coca-Cola we’re always developing our products and listening to our fans. That’s why we taste-tested 30 drinks with thousands of consumers to find the perfect Diet Coke flavour to give you an unexpected twist on the unique, crisp taste of original Diet Coke.

Did you know? Diet Coke is the world’s #1 diet soft drink.

The original Diet Coke can also has a subtle new look

Because you can

Diet Coke is encouraging consumers to live their lives unapologetically. That’s the focus of the new Diet Coke Because I Can campaign, which is promoting the new look and flavour. Life is short, so why not live it exactly the way you want to? Want to live in a yurt? Yurt it up. Run a marathon? Go for it. Why? Because you can.

The campaign: the biggest in 10 years

Because I Can is a new direction for Diet Coke, which has a rich heritage of campaigns, including the iconic Diet Coke Hunk and the more recent “Get the Gang Back Together” series. This new €1m campaign is the biggest in 10 years for Diet Coke and is being brought to life with a new, light-hearted 30-second TV ad, which will air from the start of March. We’re no longer focusing our attention on “the hunk” but moving into a space that’s more empowering for both men and women, rewarding those who live their lives unapologetically.

Did you know? A total of 2.7 billion people in Europe have enjoyed Diet Coke since its launch in 1983.

“We’ve listened to consumers at every step of the way, from the new design, to new flavour and look”
Aedamar Howlett, Marketing Director for Coca-Cola Great Britain and Ireland

Subtle new design

Following an extensive design process, the iconic silver can and PET bottles will incorporate a larger logo etched into the background. The new packs will be hitting shelves near you from February onwards. You can still buy the original Diet Coke flavour – but with a subtle new look.

Did you know? Over 7 billion people have enjoyed 336 billion litres of Diet Coke globally over the past three decades.

Aedamar Howlett, Marketing Director for Coca-Cola Great Britain and Ireland, says 2018 is going to be an exciting year for Diet Coke. “We’ve listened to consumers at every step of the way,” says Aedamar. “From the new design, to new flavour and look. As well as our Because I Can campaign, which will roll out over the coming months.”

Watch the ad: Life is Short, Have a Diet Coke: Because I Can