Sprite in Ireland now contains no sugar. The zero-sugar flavour has replaced the original and has been joined by a thirst-quenching new flavour: refreshing Lemon Lime and Cucumber.

After extensive taste testing, original Sprite has now been replaced by a new sugar-free version. These taste tests showed that fans found no difference between the no-sugar and original versions, rating the no-sugar recipe as highly as the original. To celebrate the relaunch, Sprite also has a fresh look and a complementary new flavour.

“Our taste tests consistently told us that our consumers rated the no-sugar Sprite as highly as the original recipe” - Petre Sandru, Country Manager for Coca-Cola Ireland

New flavour: Lemon Lime and Cucumber

Now, Sprite drinkers have the choice between two no-sugar recipes: one based on the original recipe, the other a burst of refreshing flavours: lemon, lime and cucumber.

Listening to what our fans want

Speaking about the new Sprite, Petre Sandru, Country Manager for Coca-Cola Ireland says the changes follow the tastes of consumers. “Our taste tests consistently told us that our consumers rated the no sugar Sprite as highly as the original recipe,” says Petre. “Our consumers also tell us that they are trying to reduce the amount of sugar in their diets, we decided to replace the original Sprite with the no sugar option.”

The same great taste, with no sugar

“Our zero sugar Sprite has grown significantly in recent years,” says Petre. “Consumers clearly want more no sugar drinks and we are providing them with the same great taste of Sprite with new choices.

“We’re confident that these decisions will reward loyal Sprite drinkers while also appealing to those people who are looking for something new.”

The new launch will be supported with a nationwide advertising campaign as well as sampling and in-store promotions.

Find out more about ways we’re helping you to enjoy less sugar