Get refreshed, win big, and help boost inclusivity in sport in one swoop? Here’s how…

Way back at the start of this year, we announced our new three-and-a-half-year partnership with the Premier League (with the help of the Republic of Ireland’s rising star Michael Obafemi) – with the promise that we’d bring you, the fans, closer to the action than ever before.

In the time since, we’ve released our ‘Where Everyone Plays’ ad, which starred real-life fans from all of the Premier League’s 20 clubs; we took the Premier League trophy up and down the country on an unforgettable road trip; and we offered you the chance to win the ultimate fan upgrade.

And this summer we’re going one step further. Because we know that the key to football’s enduring popularity is its inclusivity, we’ve partnered with SARI (Sports Against Racism Ireland) to donate €35,000 to their projects this summer. Here’s everything you need to know…

On-pack, on-pitch

SARI is a not-for-profit organisation dedicated to promoting cultural integration, social inclusion and cohesion across the island of Ireland – all through the magic of sport. The project helps combats racism, sectarianism, xenophobia, homophobia and all other forms of discrimination in Ireland. And we’re keen to help provide SARI with some crucial extra funding.

“Knowing the impact that sport can have, we’re thrilled to have the backing and support of Coca-Cola Ireland in their capacity as sponsor of the Premier League,” says Director of SARI Brian Kerr of the new partnership. “This funding goes a long way in our initiatives and helps encourage and promote a positive environment in our communities.”

So what’s the deal? Well, at the centre of things is our new multi-pack promotion across Coca-Cola, Coca-Cola zero sugar, Diet Coke, Oasis, Fanta, Sprite, Lilt and Dr Pepper hitting stores this summer. The promotion, which lasts until 18th August, will see hundreds of tickets to Premier League matches in the upcoming 2019/20 season go up for grabs.

All you need to do to be in with a chance is head to register.coca-cola.com/ie/football and enter the unique code found on your promotional pack. Once there, you’ll be able to choose to fund one of four SARI initiatives:

  • SARI Soccernites and Young Leaders Programme (ROI)
    Free weekly football training sessions for boys and girls aged 14-18 taking place in the north inner city.
  • Soccerfest (ROI)
    The largest intercultural soccer tournament in Ireland, which has developed into a celebration of cultural diversity, social inclusion and global development.
  • Living Together Through Football (NI)
    Designed to counteract the high levels of high school dropouts across Northern Ireland.
  • SARI Hijab and Hat-Tricks Project (ROI)
    Workshops designed to promote equality in sport in secondary schools.

It’s a tough choice, but you can be sure that – whatever option you go for – you’ll be making a difference to the future of football in Ireland.

"With the theme of 'Where Everyone Plays' for our Premier League campaign, we can think of no better partner than Sport Against Racism Ireland,” says Ronan Farren, Director of Public Affairs and Communications Coca-Cola Ireland.

“We have had a long-standing relationship with SARI over many years and their work in bringing young people, communities, and people from different backgrounds together through sport is something that Coca-Cola is delighted to support."

Keep an eye out for our new on-pack in stores this summer, and visit https://register.coca-cola.com/ie/football to put yours to good use. And remember: you can join the conversation online using the hashtag: #WhereEveryonePlays.