Vogue Williams and comedian Shane Todd will be hitting the road this Christmas to raise awareness around Coca-Cola Ireland's Designated Driver campaign, which offers free soft drinks to drivers who volunteer to take friends and family home from a night out, while abstaining from alcohol for the evening.
In true festive spirit, they'll be driving around the streets in the world's first Christmas Jumper Car to encourage party-goers to take care getting home... and have fun doing it! Take a look at Vogue Williams in action:
Designated Driver was officially launched by Minister for Transport Tourism and Sport Paschal Donohoe T.D., who said: “I wholly endorse the Coca-Cola Designated Driver Campaign which has successfully promoted road safety for more than a decade by offering free soft drinks and water to designated drivers."
"The fresh and fun approach taken this year will further incentivise and reward those who take responsibility for driving friends and family on nights out over the Christmas period, and is to be applauded. This campaign is an example of corporate social responsibility at its best and while it is celebratory nature, it carries a serious message demonstrating how we can all play a part in ensuring our roads remain safe this Christmas. I thank Coca-Cola for their continued investment in this campaign and wish everyone a safe and Happy Christmas.”
This year, you can nominate your designated driver to be in with a chance of winning a visit from the Christmas Jumper Car! Coca-Cola wants to find and reward those drivers across the county who stick to water or soft drinks on nights out to ensure their friends and family get home safely. With nominations accepted via the website www.DesignatedDriver.ie, the Christmas Jumper Car will make its way around Ireland throughout December, arriving to delight one winning driver in each province with a boot jam packed with prizes. Get your nominations in by 14th December!
Not only that, the Christmas Jumper Car will also make surprise visits to some of Ireland’s biggest party spots and sporting occasions during the Christmas season – so look out for it on your festive nights out! In fact it will be hard to miss; the red Coca-Cola Christmas Jumper Car is a Kia Sportage wrapped in Christmas jumper-like material, with typical festive patterns of white knit snowflakes and reindeer, topped off with a delightful Santa hat.
“We want to celebrate designated drivers and are asking friends and families to nominate those drivers in their lives who deserve to be rewarded," said Vogue Williams. "The Coca-Cola Christmas Jumper Car is sure to bring some smiles to drivers across the country, and we look forward to hearing stories of those who have gone the extra mile by sticking with soft drinks to ensure their loved ones get home safely.”
Designated drivers can claim their free drinks by logging on to www.DesignatedDriver.ie and downloading a voucher, or enquiring at participating pubs and restaurants. A full list of participating outlets across Ireland and Northern Ireland are available on the site. The offer is valid until 31st December, 2015.