On 28 February, the hugely popular YouTube channel ‘Unbox Therapy’ unboxed a special Coca-Cola cooler. The cooler was sent to the channel by a fan, for a fan. Here we unbox the story behind this special delivery.

Unbox Therapy is a YouTube channel headed by Lewis Hilsenteger that features cool gadgets, great unboxings and a wide-range of products. But, seeing as the channel has nearly 7.5 million subscribers and 1.2 billion views… you probably already knew that.

In the channel’s recent video ‘A Mysterious Coca-Cola Surprise…’, Lewis unboxed a special house-warming gift from Coca-Cola. Here’s how the box made its way to him.

How a Fan Noticed a Fan

Unbox Box

Andreea Dumitrascu, Senior Brand Manager Coca-Cola WEBU, is a huge fan of Unbox Therapy. While watching the channel’s videos, she noticed that Lewis had a lot of love for Coca-Cola. In fact, in an earlier video featuring an unspillable cup, he even says “Coca-Cola, hit me up”. So, Andreea naturally thought, “How can we reach out to a fan of the brand? How could we hit him up? What could we send to him?”

Recently, Lewis moved office and that became the perfect opportunity for Andreea to send him a suitably cool housewarming gift.

What Was in the Box?

Unbox Cooler

Andreea picked the perfect gift for Lewis’s new space – a Coca-Cola cooler. But, she didn’t just leave it at that. The box came complete with personalised Unbox Therapy bottles of Coca-Cola Classic, Coca-Cola glasses and a special Coca-Cola bottle opener (that came straight from Andreea’s desk!). 

“I thought about sending him a cooler back in September, but we only decided on the shape and style last month, to make sure we had something that would fit into his new space.”

Unbox Bottle

The cooler is a replica of those used back in the 1930s and 1940s. Originally, these standalone coolers would have ice or water circulating in them to keep the bottles cool. The one Lewis received has been modified so it can plug into a power socket and start chilling right away. Perfect for a man who loves his gadgets!  

1 Week of Planning, 6 Weeks of Waiting

Cooler Alternatives

It wasn’t a simple task for Andreea to get the box delivered.

After the idea got the internal go ahead, she only had 1 week to finalise the plans on what to deliver and get everything arranged. This meant choosing the perfect cooler, getting the bottles designed and getting them boxed up for delivery.

With Andreea based in London, Lewis in Toronto and the parcel crossing the Atlantic with a stopover in New York, the delivery became a little challenging.

The box was sent from New York to Toronto but was stuck for 6 weeks at the border where it appears customs wanted to do some unboxing of their own. Thankfully, a project manager working with Andreea was on holiday in Toronto and was able to pick it up and make sure it got sent over to Unbox Therapy safe and sound.

The Reaction Made it All Worth While

Lewis put a photo on his social channels on 25 February, with the cooler in clear view. Andreea finally knew that the gift had found its way, and on 28 February, she finally got to watch the unboxing.

“I couldn’t sleep! It was so exciting. It’s a channel I watch, and I personally picked out the objects. His reaction was so genuine; it was the best, honestly. It’s a little thing but you feel such a sense of accomplishment.”

The cooler was the perfect way for one fan to say thanks to another and unboxing it brought joy to both.

If you haven’t already, check out Unbox Therapy’s video: