Brian O'Driscoll is on board as Coca-Cola's Rugby World Cup Ambassador to inspire more people to get active

The Coca‑Cola Company announced its official sponsorship of Rugby World Cup 2015 as soft drink, sports drink and water supplier by surprising rugby-mad teens from across east London with a very special training session hosted by Irish rugby legend, Brian O'Driscoll.

The surprise rugby session took place in London, and gave local teen players the chance to learn some new skills at the hands of one of the world’s greatest ever players.

Speaking about the session, Brian O’Driscoll said: "I'm really excited to be working with Coca‑Cola for Rugby World Cup 2015 and see this as an opportunity to bring the game to a wider audience.  As a former professional sportsman, I’m a passionate believer in the importance of leading an active, healthy lifestyle and understanding the benefits of physical activity. Today’s surprise session was a great way to kick start the partnership between Coca‑Cola and Rugby World Cup."

The new partnership for Coca‑Cola continues our rich heritage in the international game and marks almost two decades as a partner of the world’s most iconic rugby event. Paul Dwan, Coca‑Cola general manager of Rugby World Cup 2015 team, said: "Rugby World Cup 2015 looks set to be the biggest ever. We’re delighted to be a part of it to celebrate the excitement and passion the tournament will generate."

Coca‑Cola has a long-standing association with rugby from an international level through to the grassroots. Since first sponsoring Rugby World Cup 1995 in South Africa, Coca‑Cola has featured at every tournament, as well as supporting various local rugby initiatives around the world.