The debut of Diet
The 1980s was the era of leg warmers, headbands and the fitness craze – and a time of much change and innovation at The
In 1981, Roberto C Goizueta became chairman of the board of directors and CEO, and set about a complete overhaul of the company with a strategy he called ‘intelligent risk taking’.
Among his bold moves was organising the numerous US bottling operations into a new public company,
One of Goizueta’s other initiatives in 1985 was the development of a new taste for
Up next: the 1990s and brand new drinks…
History of Coca Cola: 1886-1892
History of Coca Cola: 1893-1904
History of Coca Cola: 1905-1918
History of Coca Cola: 1919-1940
History of Coca Cola: 1941-1959
History of Coca Cola: 1960-1981
History of Coca Cola: 1982-1989
History of Coca Cola: 1990-1999
History of Coca Cola: 2000-Now
Athy Food, Drink and Skills Innovation Hub:
Coca-Colasupported project set for 2020 completion
- It’s Lit: Check out our eight new limited edition Diet Coke cans!
Thrive Project class of 2019 returns from global
- Thank You Fund 2019 applications are closed! What happens next?
- Super fan’s cans: Meet the man with the world’s biggest collection of Coke